Thinking
The Capizzi Process
Listen first. Make it visible. Prove it worked.
A working method for people and teams who have to decide under pressure: listen before deciding, make the thinking visible, and prove what changed. Three moves, with six operating principles inside them. Built over fifteen years of collaborating with teams to ship products, communications, and digital tools, and still in use every week.
The model
Three moves. Six stations. One loop.
The order is the method. Listening without visibility is therapy. Visibility without proof is theater. Proof without listening measures the wrong thing precisely. Select a station to see its job.
Listen first · Station 1 of 6
Inputs
Gather the reality of the problem before filtering or deciding. Briefs, analytics, stakeholder comments, constraints, and past decisions all count. Filtering is a decision; do not filter too early.
Inputs that live in one person's head are not inputs. They are risks.
What it feeds forward
- A shared input log with source, evidence level, and open questions
- A stakeholder map: who says yes, who lives with it, who can quietly kill it
In the app
The Process, running as software
The Governance Deck is the method built as a working product. A team answers questions privately, the app finds where the answers differ, a named decider settles each one with a reason attached, and the decisions become dated documents anyone new can pick up and follow.
In print and in hand
The argument, and the instrument.
The book is where the argument lives in full. The Clarity Cards are the Process dealt out as questions a room can answer, four suits of thirteen plus two wildcards. Printed editions of both are coming.
The book
Clarity Is the Advantage
Orienteering to great design decisions. Chapter one is free below.
The cards
The Clarity Cards
Fifty-four questions. Draw one, answer it honestly, then touch the work. Try the deck.
The field manual
The whole method, in something you can hold.
The full Process: three moves with their exit tests and failure modes, the six stations, the ten standards of the room, and the one-page field version. A small printed manual and a PDF. Leave your email and it arrives when it ships.
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Call 212-380-3900Read
Chapter one, free.
The Human Condition: why empathy is the foundation of digital experience.
Why clarity wins, how to cut through the noise, and what it takes to do great work in the rooms where decisions get made. Fifteen years of agency life, distilled.
Read chapter one
Published
Two essays, elsewhere
In person