For agency and pharma teams: senior depth across stakeholders, deadlines, decisions.

Trusted by leaders across:

I help cross-functional teams turn diverse opinions into top-tier, user-first, shippable work.

Engagement model

How I work with teams

Two ways in, depending on what your team needs. Not sure which fits? Tell me what's going on — we'll figure it out together.

Tell me what's stuck

Path 01

Bring me onto the organization

For agencies and in-house pharma, healthcare, and enterprise teams that need senior UX, IA, and content strategy leadership inside live work — campaigns, platforms, sites, apps, sales tools, and regulated brand programs.

Embedded UX & Experience Design Lead

I work directly with creative directors, account leads, technologists, dev teams, copywriters, and visual designers on digital brand and product work. Deliverables include engagement strategy, site architecture, user flows, wireframes, content frameworks, RC and pitch decks, and design system governance and refinements.

See embedded engagements

Path 02

Hire me to advise

Senior strategic counsel without a full-time hire — product design, AI adoption, engagement strategy, design system governance, multi-brand experience strategy, and regulatory program redesign.

Four advisory shapes:

Strategic Snapshot: A focused diagnostic for a single, well-defined problem. Single deliverable.
Engagement Sprint: A scoped piece of work carried out over a few weeks. Defined problem, clear outcome.
Strategic Advisory Retainer: Monthly partnership for ongoing decision-side counsel.
AI Opportunity Diagnostic: I come in, ask the right questions, and help uncover where AI fits in your actual workflows and business model. Vendor-agnostic. Roadmap, not vendor list.

See advisory engagements

Case studies

Selected work

Engagements where experience structure changed the business outcome.

Pfizer · Multi-brand · Regulated Industry

Building digital governance across 15+ therapeutic brands

$3.5M+ in digital transformation. Industry-first mobile wallet integration for patient medication information.

Read the case study

Bloomberg · Financial services · Enterprise CRM

Redesigning rep workflows in a terminal-driven CRM environment

In-person research with three salesperson types. Cleaner scanability, faster decisions, faster task completion.

Read the case study

Patient experience · Healthcare equity · D&AD Pencil 2022

A patient navigation platform for women facing bias in cancer care

Built with The Chrysalis Initiative and founder Jamila. Recognized with a D&AD Pencil. The meaningful outcome was connecting patients with coaches who helped navigate their cancer journey to better care.

Read the case study

Biogen · Veeva + Salesforce · Multi-therapeutic

A modular sales design system that supports a multi-brand product portfolio

12 sales tools consolidated into 33 reusable components. Adoption from 65% to 92%.

Read the case study

AI integration · Healthcare prototyping · Vendor-agnostic

How I use AI to accelerate research, design, prototype, and delivery

Built on years of bringing teams together. Working prototypes, deployed Custom GPTs, and a contrarian thesis: AI is the boring work most companies haven't done yet.

Read the case study

View all work

Thinking

How I'm thinking about this work publicly

Essays on AI adoption, regulatory design, and experience strategy in regulated industries.

Essay9 min read

Stop Buying AI. Start Fixing the Boring Stuff First.

Most companies aren't ready for AI. Not because the technology is hard, but because the foundational work — knowing your user, fixing your data, cleaning your processes — hasn't been done yet.

Read the essay

Essay6 min read

AI Adoption Is an Experience Architecture Problem

Why most enterprise AI initiatives stall after pilot — and what changes when you treat the experience layer as the work, not the wrapper.

Read the essay

Essay8 min read

What the September 2025 FDA Updates Mean for Pharma UX

The biggest regulatory shift in pharmaceutical marketing in decades. What changes for digital teams, and why this is good news for design.

Read the essay

Essay7 min read

The Capizzi Process — Strategic Experience Design Methodology

The framework I use across regulated and enterprise engagements. Clarity before creativity. Hierarchy before decoration.

Read the essay

Words from collaborators

What people have said

Shawn delivers exceptional digital experiences through his masterful blend of engagement strategy and visual design. He's my go-to partner for complex challenges. His genuine passion for the craft truly sets him apart in the field.

Jason Levy

Marketing Executive, at the forefront of AI

As a UX leader and Subject Matter Expert, he provided essential governance and content strategy for our brand's new design system and platform migration across indications for both HCP and DTC.

Courtney McKnight

Brand Account Manager

Shawn's data-driven approach to UX and seamless cross-functional collaboration is exceptional. He truly understands the nuances of healthcare UX.

Anthony Danzi

VP, Analytics

Technically savvy, and a content strategist with a keen understanding of visual design — Shawn expertly balances user needs with business objectives while advocating for CX and UX best practices.

Marcel Dumont

Director of Project Management

Shawn is a rare talent who seamlessly blends strategy, research, and visual design. His energetic thinking elevates design while his collaborative spirit makes him invaluable.

Dave Derby

Group Director, Strategy and Service Design

In the studio

What I'm building

A book, a strategy deck, and a field guide — all coming from 15+ years of practice in regulated experience design. Built to be tools for ongoing work, not one-time reads.

The Clarity Advantage

A practical field guide for enterprise teams turning complexity into action. Coming soon.

Clarity Is the Advantage(the book)

Honest, no-fluff thinking on AI, design, and strategy for 2026 and beyond.

The Capizzi Clarity Cards

A 54-card strategic prompt deck based on the Capizzi Process. A working tool for teams making complex decisions.

Let's talk through your challenges.

30 minutes. Virtual. No pitch. We figure out together if there's a fit.

Book a Strategy Call

Or email capizzi@gmail.com