Senior experience design for regulated products, platforms, and AI-enabled teamsI help regulated and enterprise teams make complex work clearer, more trusted, and easier to ship.

Capizzi
Shawn Capizzi

Trusted by leaders across:

  • Pfizer
  • Bloomberg
  • Samsung
  • Columbia Business School
  • OpenAI
  • IPG Health

I work with pharma and enterprise teams, plus the agencies and founders pitching to win the room.

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When to bring me in

You should talk to me if any of this sounds familiar.

The industry changes across pharma, fintech, agency, enterprise, and founder-led teams. The pattern usually doesn't.

  • You work in regulated industries where product and brand experience demands real CX and user-first direction.
  • You need someone who can turn ambiguity into a scoped plan, and the story that wins the room: the client, the pitch, or the first round of funding.
  • Your AI initiative is stuck between strategy, workflow, and trust.
  • Your design system exists, but governance and adoption are breaking down.
  • You need a senior experience lead embedded inside live agency or product work.

Engagement model

How I work with teams

We work together in a flexible relationship that changes as your business needs do. Start with solving or defining a single business opportunity and grow from there. Move between options as needs change: the intensity flexes, the partnership holds. Not sure which will work best for your process? Share your goals or pain points and we'll figure it out together.

However you need to staff it: embedded experience lead, fractional product and AI strategy partner, senior advisor for regulated launches, migrations, and design systems, or a contract lead inside an agency, pharma, fintech, or enterprise team.

AI runs through most of this work now, as a speed-and-rigor partner: more options explored, more drafts pressure-tested, faster paths from idea to a working prototype you can test.

When organizations can't find where AI adds value or make adoption stick, I see an experience problem, not a tooling one, and I've built the systems myself.

Leadership

Bring me in

Senior UX, CX, IA, and content strategy leadership, embedded inside your live work. For agencies and in-house pharma, healthcare, and enterprise teams.

Campaigns · Platforms · Sites · Apps · Sales tools · Regulated brand programs

Advisory

Hire me to advise

Product design and experience-first user flows that lift sign-ups and product adoption. Senior counsel, without a full-time hire.

CRM and onboarding flows · AI adoption · Design system governance · Regulatory redesign

On Call

Keep me on call

A monthly retainer for leaders who want a senior thinking partner on hand between the big decisions. An honest extension of your team, there to talk through the product refinements and implementations you'd rather not handle alone. Reserved for a small number of teams so the access stays real.

Vendor management · Dev team direction (on/offshore) · Time and budget tradeoffs · Working sessions

Case studies

Selected work

Engagements where experience structure changed the business outcome.

Words from collaborators

What people have said

As a UX leader and Subject Matter Expert, he provided essential governance and content strategy for our brand's new design system and platform migration across indications for both HCP and DTC.

Courtney McKnight

Courtney McKnight

Brand Account Manager

Shawn is a rare talent who seamlessly blends strategy, research, and visual design. His energetic thinking elevates design while his collaborative spirit makes him invaluable.

Dave Derby

Dave Derby

Group Director, Strategy and Service Design

Shawn's data-driven approach to UX and seamless cross-functional collaboration is exceptional. He truly understands the nuances of healthcare UX.

Anthony Danzi

Anthony Danzi

VP, Analytics

Technically savvy, and a content strategist with a keen understanding of visual design — Shawn expertly balances user needs with business objectives while advocating for CX and UX best practices.

Marcel Dumont

Marcel Dumont

Director of Project Management

Let's talk through your challenges.

30 minutes. Virtual. It will be time well spent.