Trusted by leaders across:
I work with pharma and enterprise teams, plus the agencies and founders pitching to win the room.
D&AD Pencil 2022When to bring me in
The industry changes across pharma, fintech, agency, enterprise, and founder-led teams. The pattern usually doesn't.
Engagement model
Start by solving or defining a single business opportunity, then grow from there. The intensity flexes as your needs change; the partnership holds. Not sure where you fit? Share your goals or pain points and we'll figure it out together.
AI runs through most of this work now, as a speed-and-rigor partner: more options explored, more drafts pressure-tested, faster paths from idea to a working prototype you can test.
When organizations can't find where AI adds value or make adoption stick, I see an experience problem, not a tooling one, and I've built the systems myself.
Leadership
Senior UX, CX, IA, and content strategy leadership, embedded inside your live work. For agencies and in-house pharma, healthcare, and enterprise teams.
Campaigns · Platforms · Sites · Apps · Sales tools · Regulated brand programs
Advisory
Product design and experience-first user flows that lift sign-ups and product adoption. Senior counsel, without a full-time hire.
CRM and onboarding flows · AI adoption · Design system governance · Regulatory redesign
On Call
A monthly retainer for leaders who want a senior thinking partner on hand between the big decisions. An honest extension of your team, there to talk through the product refinements and implementations you'd rather not handle alone.
Vendor management · Dev team direction (on/offshore) · Time and budget tradeoffs · Working sessions
Case studies
Engagements where experience structure changed the business outcome.
Multi-Brand · 3x Design Systems · Governance
$3.5M+ in digital transformation. Three enterprise design systems. Industry-first mobile wallet integration for patient medication information.
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Bloomberg · Financial services · Enterprise CRM
In-person research with three salesperson types. Cleaner scanability, faster decisions, faster task completion.
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Solo build · Multi-sport PWA · AI-native
Designed, built, and shipped solo: six leagues, a 151-team catalog, a four-factor excitement engine, and an AI-assisted data pipeline. Live at courtvisual.com.
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Patient experience · Healthcare equity · D&AD Pencil 2022
Built with The Chrysalis Initiative and founder Jamila. Recognized with a D&AD Pencil. The meaningful outcome was connecting patients with coaches who helped navigate their cancer journey to better care.
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Multi-Brand Design System · Veeva + Salesforce
12 sales tools consolidated into 33 reusable components. Adoption from 65% to 92%.
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AI integration · Healthcare prototyping · Vendor-agnostic
Built on years of bringing teams together. Working prototypes, deployed Custom GPTs, and a contrarian thesis: AI is the boring work most companies haven't done yet.
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Words from collaborators
As a UX leader and Subject Matter Expert, he provided essential governance and content strategy for our brand's new design system and platform migration across indications for both HCP and DTC.
Courtney McKnight
Brand Account Manager
Shawn is a rare talent who seamlessly blends strategy, research, and visual design. His energetic thinking elevates design while his collaborative spirit makes him invaluable.
Dave Derby
Group Director, Strategy and Service Design
Shawn's data-driven approach to UX and seamless cross-functional collaboration is exceptional. He truly understands the nuances of healthcare UX.
Anthony Danzi
VP, Analytics
Technically savvy, and a content strategist with a keen understanding of visual design — Shawn expertly balances user needs with business objectives while advocating for CX and UX best practices.
Marcel Dumont
Director of Project Management
The method behind the work
The book, the cards, and the essays are the clarity-first method behind every engagement, shared openly before we ever work together. Full printed versions available soon.
30 minutes. Virtual.
