Senior UX · Product Design · Experience Strategy
Idea to launch. I help teams define the opportunity, solve the right problem, and bring useful experiences to market. 15+ years across pharma, healthcare, financial services, and enterprise.
Trusted by leaders across:
Start here
A stuck flow, a message that isn't getting the action you want, or customer signals nobody tracks. I find the opportunities, drive product to market, and build feedback loops that turn customer data into actionable business intelligence.
Tell me what you’re working on
Proof
Six case studies across pharma, healthcare, financial services, and enterprise, from design governance and patient navigation to CRM, CX, and independent products.
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Method
I brought the way I think, collaborate, and make decisions into a system teams can use, from seasoned strategy and product teams to those new to the process. Digital, printed, and in your pocket.
See the Process
D&AD Pencil 2022, Future Impact, with The Chrysalis InitiativeCommon starting points
Sometimes the problem is clear. Sometimes you just know there's a better opportunity. Both are good places to start.
Case studies
I've helped solve digital business problems large and small, across different audiences, touchpoints, and markets. The work has ranged from design governance and patient navigation to enterprise platforms and customer-facing products: campaigns, websites, CX, service design, UI, design systems, enterprise UX, and plenty in between. Different problems, different teams, same question: did it make a difference?
Enterprise pharma · Governance · 70+ brands
Three design systems, one operating model. Governance training for copy, design, and media partners, vendor direction onshore and offshore, and a mobile wallet first for patient medication information. $3.5M+ in documented digital transformation.
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Service design · Chrysalis Initiative · D&AD Pencil 2022
A coaching program that ran on a spreadsheet and an email thread, rebuilt as one role-segmented system: the coach dashboard, the patient dashboard, and the handoff between them.
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Bloomberg · Financial services · Enterprise CRM
In-person research with three salesperson types, then screen-by-screen recommendations the development team could build inside the terminal's command-line constraints. $1.5M+ in annual ROI.
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Engagement model
Start with a defined problem or an opportunity that still needs definition. I can embed with the team, advise on a focused challenge, or stay close when important decisions need another experienced point of view.
AI runs through most of this work now, as a speed-and-rigor partner: more options explored, more drafts pressure-tested, faster paths from idea to a working prototype you can test.
Remote-first. Direct with brands, embedded with agencies, or alongside internal product and technology teams. Onsite when being in the room adds value.
Leadership
Fractional or embedded senior UX and design leadership inside active work, from opportunity definition through delivery.
Advisory
Focused guidance around product, UX/CX, experience strategy, AI adoption, design systems, or a decision that needs another experienced point of view.
On Call
Ongoing access for leaders who want an experienced UX/design thinking partner available between the big decisions.
In their words
Shawn is a rare talent who seamlessly blends strategy, research, and visual design. His energetic thinking elevates design while his collaborative spirit makes him invaluable.
Dave Derby
Group Director, Strategy and Service Design
As a UX leader and Subject Matter Expert, he provided essential governance and content strategy for our brand's new design system and platform migration across indications for both HCP and DTC.
Courtney McKnight
Brand Account Manager
Shawn's data-driven approach to UX and seamless cross-functional collaboration is exceptional. He truly understands the nuances of healthcare UX.
Anthony Danzi
VP, Analytics
Technically savvy, and a content strategist with a keen understanding of visual design. Shawn expertly balances user needs with business objectives while advocating for CX and UX best practices.
Marcel Dumont
Director of Project Management
AI-native product design · Working products
AI has expanded how far, and how quickly, we can take an idea. I use working prototypes and live products to get clients, teams, and collaborators looking at the same problem, testing assumptions, finding efficiencies, and spotting opportunities while there's still time to shape the roadmap. Making the idea tangible gives everyone something concrete to react to, discuss, and improve together.
Live · Healthcare
Patient support organized by condition rather than by the company selling the drug. Support programs, savings paths, studies, and safety warnings, sourced from DailyMed, openFDA, and ClinicalTrials.gov, with the government record always one click away.
Live · Consumer
Every game scored 0 to 10 for what is worth watching, with where to watch it and where to buy tickets, on one card. Real-time fixtures, scores, and standings across six leagues.
The Capizzi Process
The Capizzi Process is how I work: listen first, make it visible, prove it worked. The book and the cards are two expressions of it. Seeing Past the Cage develops the ideas; the Clarity Cards help people apply them in discussions and decisions. Printed editions of both are coming.
The book
Develops the ideas behind the Process: better communication design in the age of AI. Read the foreword free
The cards
Help people apply those ideas in discussions and decisions. Fifty-four questions: draw one, answer it honestly, then touch the work.
Try the deck
54 cards left
A defined problem, an opportunity you're still trying to understand, or something that just isn't working the way it should.