Product design & experience strategy for regulated marketsExperience and AI counsel across product, strategy, and marketing for pharma, biotech, fintech, and agency teams.
Trusted by leaders across:
I help teams bring clarity to complex content and AI-powered products, and ship them on time. Defensible enough to launch. Leadership, advisory, or on call.
A flexible relationship that changes as business needs do. Start with a single piece of work and grow from there. Move between the options as needs change: the intensity flexes, the partnership holds. Not sure which? Share your goals or pain points and we'll figure it out together.
For agencies and in-house pharma, healthcare, and enterprise teams that need senior UX, IA, and content strategy leadership inside live work: campaigns, platforms, sites, apps, sales tools, and regulated brand programs.
I work directly with creative directors, account leads, technologists, dev teams, copywriters, and visual designers on digital brand and product work. Deliverables include engagement strategy, site architecture, user flows, wireframes, content frameworks, RC and pitch decks, and design system governance and refinements.
Senior strategic counsel without a full-time hire: product design, AI adoption, engagement strategy, design system governance, multi-brand experience strategy, and regulatory program redesign.
Strategic Snapshot
A focused diagnostic for a single, well-defined problem. Single deliverable.
Engagement Sprint
A scoped piece of work carried out over a few weeks. Defined problem, clear outcome.
AI Opportunity Diagnostic
I come in, ask the right questions, and help uncover where AI fits in your actual workflows and business model. Vendor-agnostic. Roadmap, not vendor list.
A monthly retainer for leaders who want a senior thinking partner on hand between the big decisions. Reserved for a small number of teams so the access stays real.
Working sessions on the decisions that matter, on your cadence
Async document and decision review between sessions
Slack or email access for fast calls when timing is tight
Quarterly strategic alignment review tied to current goals
As a UX leader and Subject Matter Expert, he provided essential governance and content strategy for our brand's new design system and platform migration across indications for both HCP and DTC.
Courtney McKnight
Brand Account Manager
Shawn is a rare talent who seamlessly blends strategy, research, and visual design. His energetic thinking elevates design while his collaborative spirit makes him invaluable.
Dave Derby
Group Director, Strategy and Service Design
Shawn's data-driven approach to UX and seamless cross-functional collaboration is exceptional. He truly understands the nuances of healthcare UX.
Anthony Danzi
VP, Analytics
Technically savvy, and a content strategist with a keen understanding of visual design — Shawn expertly balances user needs with business objectives while advocating for CX and UX best practices.
Marcel Dumont
Director of Project Management
In the studio
My systems in your pocket or on your bookshelf
Tools (physical and digital) that come out of 15+ years of practice in marketing and experience design. Built for helping your teams or family think through solutions with greater efficacy and focus. Full printed versions available soon.
