Experience design & strategy that delivers clarityExperience and AI counsel across apps, ecosystems and marketing — for pharma, biotech, FinTech and their agencies.
Trusted by leaders across:
Deep experience delivering results in regulated industries. Available embedded, fractional, or as senior counsel.
For agencies and in-house pharma, healthcare, and enterprise teams that need senior UX, IA, and content strategy leadership inside live work — campaigns, platforms, sites, apps, sales tools, and regulated brand programs.
I work directly with creative directors, account leads, technologists, dev teams, copywriters, and visual designers on digital brand and product work. Deliverables include engagement strategy, site architecture, user flows, wireframes, content frameworks, RC and pitch decks, and design system governance and refinements.
Senior strategic counsel without a full-time hire — product design, AI adoption, engagement strategy, design system governance, multi-brand experience strategy, and regulatory program redesign.
Strategic Snapshot
A focused diagnostic for a single, well-defined problem. Single deliverable.
Engagement Sprint
A scoped piece of work carried out over a few weeks. Defined problem, clear outcome.
Strategic Advisory Retainer
Monthly partnership for ongoing decision-side counsel.
AI Opportunity Diagnostic
I come in, ask the right questions, and help uncover where AI fits in your actual workflows and business model. Vendor-agnostic. Roadmap, not vendor list.
As a UX leader and Subject Matter Expert, he provided essential governance and content strategy for our brand's new design system and platform migration across indications for both HCP and DTC.
Courtney McKnight
Brand Account Manager
Shawn is a rare talent who seamlessly blends strategy, research, and visual design. His energetic thinking elevates design while his collaborative spirit makes him invaluable.
Dave Derby
Group Director, Strategy and Service Design
Shawn's data-driven approach to UX and seamless cross-functional collaboration is exceptional. He truly understands the nuances of healthcare UX.
Anthony Danzi
VP, Analytics
Technically savvy, and a content strategist with a keen understanding of visual design — Shawn expertly balances user needs with business objectives while advocating for CX and UX best practices.
Marcel Dumont
Director of Project Management
In the studio
What I'm building
Tools that come out of 15+ years of practice in regulated experience design. Built for ongoing work, not one-time reads. Two are live now.
