15 years leading design and innovation across pharma, healthcare, financial services, and enterprise. I can also design, build, and ship products myself, so the thinking arrives tangible, not a crumb of it.
Trusted by leaders across:
Start here
A stuck flow, a message that isn't getting the action you want, or customer signals nobody tracks. I find the opportunities, drive product to market, and build feedback loops that turn customer data into actionable business intelligence.
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Proof
Six case studies, from enterprise pharma governance to a Bloomberg terminal CRM, and the two products I built and shipped myself.
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Method
I took my operations and beliefs and put them to paper. What I bring to every discussion, now as a system: digital, printed, and in your pocket.
See the Process
D&AD Pencil 2022, Future Impact, with The Chrysalis InitiativeCase studies
Engagements where experience, collaboration, thoughtful consideration, and structure drove positive business outcomes and transformation.
Enterprise pharma · Governance · 70+ brands
Three design systems, one operating model. Governance training for copy, design, and media partners, vendor direction onshore and offshore, and a mobile wallet first for patient medication information. $3.5M+ in documented digital transformation.
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Service design · Chrysalis Initiative · D&AD Pencil 2022
A coaching program that ran on a spreadsheet and an email thread, rebuilt as one role-segmented system: the coach dashboard, the patient dashboard, and the handoff between them.
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Solo build · Live product · courtvisual.com
Six leagues, a 151-team catalog, a four-factor excitement engine, and live data feeds.
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Designed, built, and shipped solo
Live products on the same stack I use for client work: Next.js, Supabase, and Vercel, with Claude Code and ChatGPT as build partners and myself as the orchestrator. I also work with onshore and offshore dev teams to get what you need built and shipped.
Live · Healthcare
Patient support organized by condition rather than by the company selling the drug. Support programs, savings paths, studies, and safety warnings, sourced from DailyMed, openFDA, and ClinicalTrials.gov, with the government record always one click away.
Live · Consumer
Every game scored 0 to 10 for what is worth watching, with where to watch it and where to buy tickets, on one card. Real-time fixtures, scores, and standings across six leagues.
The Capizzi Process
The Capizzi Process is how I work: listen first, make it visible, prove it worked. I wrote it into a book and built it into a deck of cards that puts it to work in a room. Printed editions of both are coming.
The book
Better communication design in the age of AI. Read chapter one free
The cards
Fifty-four questions. Draw one, answer it honestly, then touch the work.
Try the deck
54 cards left
Common starting points
The industry changes across pharma, fintech, agency, enterprise, and founder-led teams. The pattern usually does not.
Engagement model
Start by solving or defining a single business opportunity, then grow from there. Engagements range from embedded builds to fractional product leadership.
AI runs through most of this work now, as a speed-and-rigor partner: more options explored, more drafts pressure-tested, faster paths from idea to a working prototype you can test.
Leadership
Design leadership inside your live work, through to 0-to-1 delivery and the internal tools a department has waited years for.
Advisory
Counsel on product flows, AI adoption, and design system governance, without a full-time hire.
On Call
A monthly retainer for leaders who want a thinking partner on hand between the big decisions.
In their words
Shawn is a rare talent who seamlessly blends strategy, research, and visual design. His energetic thinking elevates design while his collaborative spirit makes him invaluable.
Dave Derby
Group Director, Strategy and Service Design
As a UX leader and Subject Matter Expert, he provided essential governance and content strategy for our brand's new design system and platform migration across indications for both HCP and DTC.
Courtney McKnight
Brand Account Manager
Shawn's data-driven approach to UX and seamless cross-functional collaboration is exceptional. He truly understands the nuances of healthcare UX.
Anthony Danzi
VP, Analytics
Technically savvy, and a content strategist with a keen understanding of visual design. Shawn expertly balances user needs with business objectives while advocating for CX and UX best practices.
Marcel Dumont
Director of Project Management
30 minutes. Virtual.