Senior UX, CX, IA, and content strategy leadership, embedded inside your live work. For agencies and in-house pharma, healthcare, and enterprise teams.
Campaigns · Platforms · Sites · Apps · Sales tools · Regulated brand programs
Senior experience design for regulated products, platforms, and AI-enabled teamsI help regulated and enterprise teams make complex work clearer, more trusted, and easier to ship.
Trusted by leaders across:
I work with pharma and enterprise teams, plus the agencies and founders pitching to win the room.
D&AD Pencil 2022Printed version coming soon
The Capizzi Clarity Cards
A 54-card strategic prompt deck based on the Capizzi Process. A working tool for teams making complex decisions.
54 cards left
When to bring me in
You should talk to me if any of this sounds familiar.
The industry changes across pharma, fintech, agency, enterprise, and founder-led teams. The pattern usually doesn't.
- You work in regulated industries where product and brand experience demands real CX and user-first direction.
- You need someone who can turn ambiguity into a scoped plan, and the story that wins the room.
- Your AI initiative is stuck between strategy, workflow, and trust.
- Your design system exists, but governance and adoption are breaking down.
- You need a senior experience lead embedded inside live agency or product work.
Engagement model
How I work with teams
Start by solving or defining a single business opportunity, then grow from there. The intensity flexes as your needs change; the partnership holds. Not sure where you fit? Share your goals or pain points and we'll figure it out together.
AI runs through most of this work now, as a speed-and-rigor partner: more options explored, more drafts pressure-tested, faster paths from idea to a working prototype you can test.
When organizations can't find where AI adds value or make adoption stick, I see an experience problem, not a tooling one, and I've built the systems myself.
Product design and experience-first user flows that lift sign-ups and product adoption. Senior counsel, without a full-time hire.
CRM and onboarding flows · AI adoption · Design system governance · Regulatory redesign
A monthly retainer for leaders who want a senior thinking partner on hand between the big decisions. An honest extension of your team, there to talk through the product refinements and implementations you'd rather not handle alone.
Vendor management · Dev team direction (on/offshore) · Time and budget tradeoffs · Working sessions
Case studies
Selected work
Engagements where experience structure changed the business outcome.
Multi-Brand · 3x Design Systems · Governance
Building digital governance across 70+ therapeutic brands
$3.5M+ in digital transformation. Three enterprise design systems. Industry-first mobile wallet integration for patient medication information.
Read the case study
Bloomberg · Financial services · Enterprise CRM
Redesigning rep workflows in a terminal-driven CRM environment
In-person research with three salesperson types. Cleaner scanability, faster decisions, faster task completion.
Read the case study
Solo build · Multi-sport PWA · AI-native
Scoring every game 0–10 for what's actually worth watching
Designed, built, and shipped solo: six leagues, a 151-team catalog, a four-factor excitement engine, and an AI-assisted data pipeline. Live at courtvisual.com.
Read the case study
Patient experience · Healthcare equity · D&AD Pencil 2022
A patient navigation platform for women facing bias in cancer care
Built with The Chrysalis Initiative and founder Jamila. Recognized with a D&AD Pencil. The meaningful outcome was connecting patients with coaches who helped navigate their cancer journey to better care.
Read the case study
Multi-Brand Design System · Veeva + Salesforce
A modular sales design system that supports a multi-brand product portfolio
12 sales tools consolidated into 33 reusable components. Adoption from 65% to 92%.
Read the case study
AI integration · Healthcare prototyping · Vendor-agnostic
How I use AI to accelerate research, design, prototype, and delivery
Built on years of bringing teams together. Working prototypes, deployed Custom GPTs, and a contrarian thesis: AI is the boring work most companies haven't done yet.
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Words from collaborators
What people have said
As a UX leader and Subject Matter Expert, he provided essential governance and content strategy for our brand's new design system and platform migration across indications for both HCP and DTC.
Courtney McKnight
Brand Account Manager
Shawn is a rare talent who seamlessly blends strategy, research, and visual design. His energetic thinking elevates design while his collaborative spirit makes him invaluable.
Dave Derby
Group Director, Strategy and Service Design
Shawn's data-driven approach to UX and seamless cross-functional collaboration is exceptional. He truly understands the nuances of healthcare UX.
Anthony Danzi
VP, Analytics
Technically savvy, and a content strategist with a keen understanding of visual design — Shawn expertly balances user needs with business objectives while advocating for CX and UX best practices.
Marcel Dumont
Director of Project Management
The method behind the work
How I make my thinking visible
The book, the cards, and the essays are the clarity-first method behind every engagement, shared openly before we ever work together. Full printed versions available soon.
Let's talk through your challenges.
30 minutes. Virtual.