About
I found I could add the most value before the creative work officially started.
I studied Communications Design and Advertising/Marketing at Pratt and started my career in identity, visual design, and creative direction.
The more meetings, planning sessions, and project kickoffs I was part of, the more I saw opportunities earlier in the process, before the brief was locked and before creative began. I became drawn to the research, framing, and definition work that helps teams understand the problem, find the opportunity, and set a clearer direction from the start.
That interest pulled me deeper into UX, CX, service design, experience architecture, product strategy, design systems, and design leadership. Today, much of my work sits where business goals, customer needs, technology, and the realities of getting something into market meet.
There has to be a life away from the computer.
For me, that's travel and getting out to see music. A few frames from both.
Back to work
The work that's hard to staff full-time, but too important to miss.
Sometimes it's budget. Sometimes the opportunity isn't clear yet, or the organization doesn't know what kind of expertise it needs. Either way, important work can sit between roles, teams, or priorities, and opportunities get missed.
That might mean:
- Defining a product before development starts.
- Untangling a customer journey.
- Aligning a team around a roadmap.
- Shaping a message.
- Building a design system.
- Bringing an experienced point of view into a difficult decision.
The goal isn't to add another opinion to the room. It's to create clarity early enough for the team to make a better decision and move the work forward.
Background
- Senior consulting work at Publicis CoLab across the Pfizer portfolio, spanning multi-brand governance, regulated digital experiences, design systems, HCP and patient touchpoints, and emerging uses of AI.
- Pharma, healthcare, financial services, enterprise technology, customer experience, and patient experience.
- Design fundamentals, Photoshop, and InDesign at NYU.
- BFA from Pratt Institute in Communications Design and Advertising/Marketing. Rutgers' AI Automation cohort, recently completed.
A few things I'm proud of
D&AD Pencil · Future Impact Initiative
For the Cancer Equality App with The Chrysalis Initiative.
Industry-first pharmaceutical mobile wallet integration
Patient medication information delivered through an FDA-compliant, QR-based mobile wallet experience across a multi-brand portfolio.
Published thinking
I write about design, AI, healthcare, regulation, and how the work itself is changing.
How I show up.
I listen first, understand what's already happening, and ask the questions that help people get clear on the decision underneath the work.
Sometimes that means challenging an assumption or offering the counterpoint the room needs to hear. Sometimes it means making an idea tangible enough for everyone to react to it. And sometimes it means recognizing that the team already has the answer and simply needs a clearer way forward.
I've always been curious about new tools, especially AI, because they let us test ideas and explore possibilities much earlier. But the tool is never the point. If it doesn't improve the work, the experience, or the decision, it's just more output.
I help teams get to clear, well-considered thinking and quickly move the work forward.
In the work
Beyond the work
I'm also a photographer, painter, and documentary filmmaker. I've photographed Venice and New York, and I'm working on a film about the 2000 Subway Series and pre-9/11 New York.
I also co-founded a creative arts and music collective while at Rider University and still perform with my longtime friend Taylor Keer, creating live visuals alongside poetry and music.
See what's actually there before deciding what it should be, and know the right place to stop.
Born in Queens. Grew up in Jersey. Mets and Giants fan, in that order. Competitive BBQ in the off-season. Music collector.
AI as a creative tool, since the summer of 2023.
Images generated in Midjourney from the performers' lyrics and poems, dropped into Runway in real time, and projected behind them as they played. A few highlights of that live imagery.
Posted on LinkedIn, July 2023.
Curiosity doesn't stop at work.
I share a lot of what I'm learning about design, AI, building, and new creative tools with my daughters. Sometimes that means making a Sora video together. Sometimes it means building a small math or learning app to make an idea easier to understand. It keeps the technology practical, playful, and human.
The learning app is free, with no sign-up: a study tool built around my daughters' classwork and upcoming tests.
Open the learning appAvailable for remote-first consulting, fractional or embedded UX/design leadership, and select senior full-time opportunities.
Bring me what you're working through.
A defined problem, an opportunity that still needs definition, or something that simply isn't working the way it should.
Start a conversation