A strategic redesign that consolidated fragmented patient support websites into a single, cohesive system with standardized UX patterns and modular content—working with insurance and pharmacies across managed markets—resulting in a future-proof scalable template + $300k 1st-year savings.
Situation
A Pharma company had six separate patient support websites for different drugs, each with its own contact and support materials, resulting in inconsistencies, redundancies, and technical debt.
Task
The task was to audit and redesign these fragmented websites into a single, holistic patient support system to improve user experience, consistency, and operational efficiency.
Action
Conducted a thorough audit of user flows and content types across the six websites.
Identified inconsistencies in navigation, information placement, and contact details.
Mapped out existing flows to understand the content and user interaction patterns.
Developed a unified design system with reusable components to standardize UX patterns, styles, and modular content across all drug brands.
Created interactive prototypes and presented the strategic vision to the C-suite and Board of Directors for approval.
Implemented the new system, ensuring easy backend management and scalability for future drugs.
Result
The redesign led to significant improvements:
Consolidated six websites into one, reducing technical debt and operational complexity.
Achieved $300,000 in savings within the first year.
Established a scalable and efficient template for future drug support sites.
Enhanced digital maturity and operational efficiency for the Pharma company.
This project demonstrated the power of a well-implemented design system in creating consistent, efficient, and user-friendly patient support systems.
