Apple Vision Pro for In-Office Experience:

• Situation: Physicians and patients in doctors' offices needed a more private and efficient way to handle sensitive medical data.
  
  

• Task: Integrate Apple's Vision Pro to enhance the in-office experience by delivering patient data securely.
  
  

• Action:

  • Mapped out the flow of doctors' offices and patient visits to identify pain points.
    
    

  • Designed a solution where blood test results and other sensitive data could be presented to physicians through an AR headset.
    
    

  • Ensured that the device would be positioned conveniently, near power sources to avoid printout errors and unauthorized access to sensitive information.
    
    

• Result: Enhanced privacy and efficiency in handling patient data, reducing the risk of errors and unauthorized access.

Snapchat Integration for Pharmaceutical Trade Shows:

• Situation: Large, dynamic displays at trade shows needed extended engagement beyond the event.
  
  

• Task: Utilize social media to expand the impact of a 3D cell display at a pharmaceutical trade show.
  
  

• Action:

  • Developed a Snapchat campaign where attendees could take pictures with the 3D cell display, adding celebratory messaging.
    
    

  • Encouraged sharing on social networks to increase the display's reach beyond the trade show.
    
    

• Result: Extended the engagement and visibility of the trade show display, maximizing the return on investment and brand impact.

User-Generated Content Contest with TikTok Integration:

• Situation: Engage high school students in a contest to generate educational content on health and safety.
  
  

• Task: Create a streamlined process for content submission, voting, and display, integrating TikTok videos.
  
  

• Action:

  • Designed a system for students to submit content and for the public to vote on their favorite entries.

  • Embedded TikTok videos into the contest website to leverage existing content and track views across platforms.
    
    

• Result: Increased engagement and participation in the contest, utilizing a popular social media platform to enhance visibility and track metrics effectively.

AR Game for Pharmaceutical Expos:

• Situation: Provide an interactive and educational experience at pharmaceutical expos.
  
  

• Task: Develop an AR game that educates physicians while fostering engagement and competition.
  
  

• Action:

  • Created an AR game using Microsoft Kinect, allowing users to control the game with hand movements.
    
    

  • Integrated a leaderboard and educational Q&A elements tied to the AR experience.
    
    

  • Developed an app with a QR code that displayed an AR visual element related to the game.
    
    

• Result: Increased engagement and educational value at expos, blending competitive playfulness with practical knowledge dissemination.