An integrated suite of interactive digital solutions—spanning patient stories, dosing calculators, adherence reminders, and complex data visualization—that enhanced medication understanding and adherence while streamlining communication between healthcare providers and patients across multiple CX touchpoints.
Situation
Biopharmaceutical companies need effective digital tools to educate both healthcare providers (HCPs) and patients.
These tools must manage adherence, provide dosing information, and facilitate high-level educational conversations about medication usage.
Task
To design and implement a suite of digital tools that improve communication, education, and engagement for HCPs and patients.
These tools aim to enhance understanding, adherence, and overall patient care while ensuring consistency and ease of use across multiple touchpoints.
Action
Interactive Polls:
Developed interactive polls to gather insights from website visitors, understand their knowledge, preferences, and information needs. Used true/false, yes/no, and multiple-choice questions to engage users and assess their understanding of the brand and its offerings.Patient Stories:
Created compelling patient stories to help potential patients relate to the brand. Designed multiple narratives to showcase different patient journeys, illustrating the positive impact of the medication on their quality of life. These stories provided relatable, real-life examples for patients and caregivers.Dosing Tools:
Built interactive dosing tools to assist HCPs in quickly determining the appropriate dosage for different patient types. These tools considered factors such as age, gender, weight, and specific drug characteristics, facilitating accurate and efficient dosage calculations.Complex Data Presentation:
Addressed the challenge of presenting complex, scientific data on mobile devices. Designed user-friendly interfaces that allowed easy navigation and comprehension of data, ensuring regulatory compliance by displaying information in the required order. This included managing the progression from one-year to five-year data for mature brands.Pill Reminders:
Implemented interactive pill reminders integrated into websites and applications. These tools provided customizable alerts for patients and caregivers, helping them remember medication schedules. Developed solutions for various platforms, including browser-based reminders and voice-assisted reminders via Amazon Echo.Billing and Support:
Created billing and support tools to assist office staff and hospital administrators in navigating medical systems like MyChart. These tools facilitated access to billing codes, appointment scheduling, and patient information sharing, enhancing the efficiency of medical billing and patient management processes.Pharmaceutical Campaigns:
Collaborated with creative teams to design pharmaceutical campaigns targeting both patients and HCPs. Focused on business strategy, design system considerations, accessibility, readability, and ensuring the content was trustworthy and relatable. Guided the creative team to deliver clear, impactful messages that resonated with the audience.
Result
The implementation of these tools led to significant improvements in both HCP and patient education:
Enhanced patient adherence and understanding of medication regimens through interactive and engaging tools.
Improved HCP efficiency and accuracy in dosage calculations and patient education.
Facilitated seamless communication and data sharing between patients, caregivers, and HCPs.
Achieved greater consistency and reliability in digital touchpoints, reinforcing trust in the brand.
Demonstrated the value of comprehensive digital solutions in advancing medical communication and education.
