D&DA Winner 2022 - An educational platform designed to address healthcare disparities by transforming an Excel-based process into a Salesforce community that increased participation by 162% and empowered patients to advocate for standard care.
Situation
Enhance patient engagement and trust while increasing clinical trial participation.
Women of color with cancer were facing disparities in treatment compared to white women, partly due to insurance and other systemic issues, leading to skipped steps in their care process.
Task
Led the design of personalized user journeys within an educational and community support app.
The project aimed to create an educational community to empower women of color with cancer by informing them about the standard care they should expect and allowing them to share their experiences and rate their doctors.
Action
Through interviews and development of discussion guidelines, wires, and prototypes, we partnered with Salesforce to transform an email and Excel-based process into a streamlined Salesforce community hub.
Result
This initiative grew the community by 162%, surpassing the launch goal of helping 50+ women, enhancing education about cancer care standards and providing valuable feedback for improving doctor-patient interactions.
