Strategic UX Leadership
& Product Design for
Pharma
Strategic UX Leadership
& Product Design for
Pharma
AI-Powered Tools for
Research & JTBD
When permitted and ethical, I explore ways #AI can streamline traditional product design and agency workflows.
Specializing in helping teams make informed experience design decisions, I help businesses define experiences and lead teams through efficient business transformation via design—writing briefs, defining problems, identifying opportunities in data, and enhancing marketing initiatives while saving time and mitigating error risks.
Professional expertise includes leveraging AI for discovery, research, copywriting, prototyping, and as a creative partner.
AI as Creative Partner
UX + CX that crush HVAs
Book your strategy
session today:
212-380-3900 ☎️
AI Workflows & Automation
Leadership & Design Operations
AI-Powered Tools for
Research & JTBD
When permitted and ethical, I explore ways #AI can streamline traditional product design and agency workflows.
Specializing in helping teams make informed experience design decisions, I help businesses define experiences and lead teams through efficient business transformation via design—writing briefs, defining problems, identifying opportunities in data, and enhancing marketing initiatives while saving time and mitigating error risks.
Professional expertise includes leveraging AI for discovery, research, copywriting, prototyping, and as a creative partner.
AI as Creative Partner
UX + CX that crush HVAs
UX + CX that crush HVAs
UX + CX that crush HVAs
My passion is helping build experiences that make life easy
and improved for our fellow humans.
I've been on more than a few teams that created products and experiences that consistently win in market and on strategy.
Proven leadership across 40+ global brands and app designs.
My passion is helping build experiences that make life easy
and improved for our fellow humans.
I've been on more than a few teams that created products and experiences that consistently win in market and on strategy.
Proven leadership across 40+ global brands and app designs.
Book your strategy
session today:
212-380-3900 ☎️
Leadership & Design Operations
I provide leadership that makes teams more efficient!
I've led teams across Fortune 100 companies, Enterprise Pharma, FinTech, Bio-Tech, and VC-backed businesses to achieve growth and save millions. My approach combines strategic product design with UX methodology including JTBD, journey mapping, voice design (VUI), micro-tests, and multi-viewport experiences.
DATA Driven Perspective
User-Flows
System Governance
My Value
$3.5M+ Digital Transformation
(12+ healthcare brands)
$1.5M+ Annual FinTech ROI
(800+ sales reps globally)
Award-winning Health equity platform
ensuring POC access to cancer care
I help teams make critical content, design
& strategy decisions that shape user behavior, foster loyalty, and translate into revenue across Healthcare, FinTech & CPG sectors.
What I bring to Teams
I've spent the last decade collaborating with healthcare
and fintech brands to win customers and drive revenue
through strategic design leadership.
My expertise in regulated industries creates
digital experiences that streamline operations
and deliver measurable ROI.
I've spent the last decade collaborating
with healthcare and fintech brands to win
customers and drive revenue
through strategic design leadership.
My expertise in regulated industries
creates digital experiences that streamline
operations and deliver measurable ROI.
My approach:
I've led teams across Fortune 100 companies, Enterprise Pharma, FinTech, Bio-Tech, and VC-backed businesses to achieve growth and save millions. My approach combines strategic product design with UX methodology including JTBD, journey mapping, voice design (VUI), micro-tests, and multi-viewport experiences.
I've spent the last decade
collaborating with healthcare
and fintech brands to win
customers and drive
revenue through
strategic design leadership.
My expertise in regulated
industries creates digital
experiences that streamline
operations and deliver
measurable ROI.
What I bring to Teams
My Value
$3.5M+ Digital Transformation
(12+ pharma brands)
$1.5M+ Annual
FinTech ROI
(800+ sales reps globally)
Award-winning
equity platform
ensuring POC access
to cancer care
I help teams make critical content, design & strategy decisions that shape user behavior, foster loyalty,
and translate into revenue across Healthcare, FinTech
& CPG sectors.
I provide leadership that makes teams
more efficient!
Leadership & Design Operations
Book your strategy
session today:
212-380-3900 ☎️
My passion is helping
build experiences that
make life easy and improved
for our fellow humans.
I've been on more than
a few teams that created
products and experiences
]that consistently
win in market and on strategy.
Proven leadership across 40+ global
brands and app designs.
Strategic Thinking
UX Design + AI Integration
Regulated Market Expertise
Design Systems
Clear Communication
Research & Analytics
Information Architecture
My approach:
My approach:
Strategic Thinking I UX Design + AI Integration
Regulated Market Expertise I Active Listening + Clear Communication
Research & Analytics I Information Architecture
Design Consultation
The intersection of brand and technology is evolving. Together we'll build digital moments that matter.
My eye for craft has helped teams win industry awards, improve user understanding, increase revenue, enhance healthcare outcomes, and boost product and user efficiency.
Empathy, strategic design foresight, collaboration & facilitation expertise to deliver measurable engagement impact.
Flexible Leadership & Facilitation
User-Centered Design | Helping teams apply UX and CX principles to solve digital challenges in Pharma and FinTech
Brand Strategy
Context is King. Great teams consider the full ecosystem of access, design and voice.
Effective content can be personalized based on user understanding, device, and persona type. Modern communication design tools make it easier than ever to implement, define, track, and optimize these personalized experiences.
Understand Opportunities: Customer Needs & Wants
Omni-channel Marketing Strategies
Content Strat & Mentorship
AI Design & Workflows
Adapt, Define & Succeed by Tinkering & Testing New Technologies.
Early to the AI party (June 2023), I created AI Art and video live during a Music and Poetry festival in Danbury, CT using MidJourney and Runway, along with digital avatars. Through this work, I've learned about voice, nuance and scene flow in digital avatars, developing usable prototypes while helping others feel confident using AI for storytelling.
AI Research, Image Creation, Product Shots, Video
Figma + Lovable + Framer + Runway
AI Workflow Integration & Agents
Speed To Market
Design is going through its own 'Business Transformation' - Let's define the outcome!
Over the next 3-5 years, I'm passionate about testing and informing new ways of creative working and storytelling across the customer journey and brand voice. My experience helps companies use design to move forward with confidence and efficiency. I enjoy working with others who have a point of view on the future state of design and customer use cases across a brand's touchpoints.
Governance & Cross-functional process for Design Systems & Research
Personalized brand experiences
Gaining alignment across 8+ Business Units
Design Consultation
The intersection of brand and technology is evolving. Together we'll build digital moments that matter.
My eye for craft has helped teams win industry awards, improve user understanding, increase revenue, enhance healthcare outcomes, and boost product and user efficiency.
Empathy, strategic design foresight, collaboration & facilitation expertise to deliver measurable engagement impact.
Flexible Leadership & Facilitation
User-Centered Design | Helping teams apply UX and CX principles to solve digital challenges in Pharma and FinTech
Brand Strategy
Context is King. Great teams consider the full ecosystem of access, design and voice.
Effective content can be personalized based on user understanding, device, and persona type. Modern communication design tools make it easier than ever to implement, define, track, and optimize these personalized experiences.
Understand Opportunities: Customer Needs & Wants
Omni-channel Marketing Strategies
Content Strat & Mentorship
AI Design & Workflows
Adapt, Define & Succeed by Tinkering & Testing New Technologies.
Early to the AI party (June 2023), I created AI Art and video live during a Music and Poetry festival in Danbury, CT using MidJourney and Runway, along with digital avatars. Through this work, I've learned about voice, nuance and scene flow in digital avatars, developing usable prototypes while helping others feel confident using AI for storytelling.
AI Research, Image Creation, Product Shots, Video
Figma + Lovable + Framer + Runway
AI Workflow Integration & Agents
Speed To Market
Design is going through its own 'Business Transformation' - Let's define the outcome!
Over the next 3-5 years, I'm passionate about testing and informing new ways of creative working and storytelling across the customer journey and brand voice. My experience helps companies use design to move forward with confidence and efficiency. I enjoy working with others who have a point of view on the future state of design and customer use cases across a brand's touchpoints.
Governance & Cross-functional process for Design Systems & Research
Personalized brand experiences
Gaining alignment across 8+ Business Units
Design Consultation
The intersection of brand and technology is evolving. Together we'll build digital moments that matter.
My eye for craft has helped teams win industry awards, improve user understanding, increase revenue, enhance healthcare outcomes, and boost product and user efficiency.
Empathy, strategic design foresight, collaboration & facilitation expertise to deliver measurable engagement impact.
Flexible Leadership & Facilitation
User-Centered Design | Helping teams apply UX and CX principles to solve digital challenges in Pharma and FinTech
Brand Strategy
Context is King. Great teams consider the full ecosystem of access, design and voice.
Effective content can be personalized based on user understanding, device, and persona type. Modern communication design tools make it easier than ever to implement, define, track, and optimize these personalized experiences.
Understand Opportunities: Customer Needs & Wants
Omni-channel Marketing Strategies
Content Strat & Mentorship
AI Design & Workflows
Adapt, Define & Succeed by Tinkering & Testing New Technologies.
Early to the AI party (June 2023), I created AI Art and video live during a Music and Poetry festival in Danbury, CT using MidJourney and Runway, along with digital avatars. Through this work, I've learned about voice, nuance and scene flow in digital avatars, developing usable prototypes while helping others feel confident using AI for storytelling.
AI Research, Image Creation, Product Shots, Video
Figma + Lovable + Framer + Runway
AI Workflow Integration & Agents
Speed To Market
Design is going through its own 'Business Transformation' - Let's define the outcome!
Over the next 3-5 years, I'm passionate about testing and informing new ways of creative working and storytelling across the customer journey and brand voice. My experience helps companies use design to move forward with confidence and efficiency. I enjoy working with others who have a point of view on the future state of design and customer use cases across a brand's touchpoints.
Governance & Cross-functional process for Design Systems & Research
Personalized brand experiences
Gaining alignment across 8+ Business Units
Design Consultation
The intersection of brand and technology is evolving. Together we'll build digital moments that matter.
My eye for craft has helped teams win industry awards, improve user understanding, increase revenue, enhance healthcare outcomes, and boost product and user efficiency.
Empathy, strategic design foresight, collaboration & facilitation expertise to deliver measurable engagement impact.
Flexible Leadership & Facilitation
User-Centered Design | Helping teams apply UX and CX principles to solve digital challenges in Pharma and FinTech
Brand Strategy
Context is King. Great teams consider the full ecosystem of access, design and voice.
Effective content can be personalized based on user understanding, device, and persona type. Modern communication design tools make it easier than ever to implement, define, track, and optimize these personalized experiences.
Understand Opportunities: Customer Needs & Wants
Omni-channel Marketing Strategies
Content Strat & Mentorship
AI Design & Workflows
Adapt, Define & Succeed by Tinkering & Testing New Technologies.
Early to the AI party (June 2023), I created AI Art and video live during a Music and Poetry festival in Danbury, CT using MidJourney and Runway, along with digital avatars. Through this work, I've learned about voice, nuance and scene flow in digital avatars, developing usable prototypes while helping others feel confident using AI for storytelling.
AI Research, Image Creation, Product Shots, Video
Figma + Lovable + Framer + Runway
AI Workflow Integration & Agents
Speed To Market
Design is going through its own 'Business Transformation' - Let's define the outcome!
Over the next 3-5 years, I'm passionate about testing and informing new ways of creative working and storytelling across the customer journey and brand voice. My experience helps companies use design to move forward with confidence and efficiency. I enjoy working with others who have a point of view on the future state of design and customer use cases across a brand's touchpoints.
Governance & Cross-functional process for Design Systems & Research
Personalized brand experiences
Gaining alignment across 8+ Business Units
DRAG TO EXPLORE
DRAG TO EXPLORE
Design Consultation
The intersection of brand and technology is evolving. Together we'll build digital moments that matter.
My eye for craft has helped teams win industry awards, improve user understanding, increase revenue, enhance healthcare outcomes, and boost product and user efficiency.
Empathy, strategic design foresight, collaboration & facilitation expertise to deliver measurable engagement impact.
Flexible Leadership & Facilitation
User-Centered Design | Helping teams apply UX and CX principles to solve digital challenges in Pharma and FinTech
Design Consultation
The intersection of brand and technology is evolving. Together we'll build digital moments that matter.
My eye for craft has helped teams win industry awards, improve user understanding, increase revenue, enhance healthcare outcomes, and boost product and user efficiency.
Empathy, strategic design foresight, collaboration & facilitation expertise to deliver measurable engagement impact.
Flexible Leadership & Facilitation
User-Centered Design | Helping teams apply UX and CX principles to solve digital challenges in Pharma and FinTech
Brand Strategy
Context is King. Great teams consider the full ecosystem of access, design and voice.
Effective content can be personalized based on user understanding, device, and persona type. Modern communication design tools make it easier than ever to implement, define, track, and optimize these personalized experiences.
Understand Opportunities: Customer Needs & Wants
Flexiable Leadership & Facilitation
Content Strat & Mentorship
Brand Strategy
Context is King. Great teams consider the full ecosystem of access, design and voice.
Effective content can be personalized based on user understanding, device, and persona type. Modern communication design tools make it easier than ever to implement, define, track, and optimize these personalized experiences.
Understand Opportunities: Customer Needs & Wants
Flexiable Leadership & Facilitation
Content Strat & Mentorship
AI Design & Workflows
Adapt, Define & Succeed by Tinkering & Testing New Technologies.
Early to the AI party (June 2023), I created AI Art and video live during a Music and Poetry festival in Danbury, CT using MidJourney and Runway, along with digital avatars. Through this work, I've learned about voice, nuance and scene flow in digital avatars, developing usable prototypes while helping others feel confident using AI for storytelling.
AI Research, Image Creation, Product Shots, Video
Figma + Lovable + Framer + Runway
AI Workflow Integration & Agents
AI Design & Workflows
Adapt, Define & Succeed by Tinkering & Testing New Technologies.
Early to the AI party (June 2023), I created AI Art and video live during a Music and Poetry festival in Danbury, CT using MidJourney and Runway, along with digital avatars. Through this work, I've learned about voice, nuance and scene flow in digital avatars, developing usable prototypes while helping others feel confident using AI for storytelling.
AI Research, Image Creation, Product Shots, Video
Figma + Lovable + Framer + Runway
AI Workflow Integration & Agents
Speed To Market
Design is going through its own 'Business Transformation' - Let's define the outcome!
Over the next 3-5 years, I'm passionate about testing and informing new ways of creative working and storytelling across the customer journey and brand voice. My experience helps companies use design to move forward with confidence and efficiency. I enjoy working with others who have a point of view on the future state of design and customer use cases across a brand's touchpoints.
Governance & Cross-functional process for Design Systems & Research
Personalized brand experiences
Gaining alignment across 8+ Business Units
Speed To Market
Design is going through its own 'Business Transformation' - Let's define the outcome!
Over the next 3-5 years, I'm passionate about testing and informing new ways of creative working and storytelling across the customer journey and brand voice. My experience helps companies use design to move forward with confidence and efficiency. I enjoy working with others who have a point of view on the future state of design and customer use cases across a brand's touchpoints.
Governance & Cross-functional process for Design Systems & Research
Personalized brand experiences
Gaining alignment across 8+ Business Units
Strategic UX Leadership &
Product Design
for Pharma
AI Workflows & Automation
Collaboration & Flexibility
Award-Winning GTM Growth
& Product Design
Build better products with me and my positive, value-oriented attitude.
Driving award-winning results 🔥 through collaborative leadership that energizes teams, delights partners, and accelerates delivery timelines.
D&AD Pencil
Strategy
Empathy
Process
Empower People with WCAG & User-First Design Principles
I can help your team ensure they are building products that are both user-friendly and compliant. Customers shouldn't face barriers due to language differences, disabilities, screen reader use, or vision variations. Everyone should be able to engage with your brand and consume content easily and equally.
User-First
Accessibility
WCAG 2.0
Testimonials
Collaborative Excellence:
Transforming businesses through positivity, reality and expertise 🔥
Shawn delivers exceptional digital experiences through his masterful blend of engagement strategy and visual design. He's my go-to partner for complex challenges. His genuine passion for the craft truly sets him apart in the field.
Jason Levy
Marketing Executive, at the forefront of Artificial Intelligence (AI)
Shawn delivers exceptional digital experiences through his masterful blend of engagement strategy and visual design. He's my go-to partner for complex challenges. His genuine passion for the craft truly sets him apart in the field.
Jason Levy
Marketing Executive, at the forefront of Artificial Intelligence (AI)
Technically savvy, and a content strategist, with keen understanding of visual design-Shawn expertly balances user needs with business objectives while advocating for CX and UX best practices.
Marcel Dumont
Director of Project Management
Technically savvy, and a content strategist, with keen understanding of visual design-Shawn expertly balances user needs with business objectives while advocating for CX and UX best practices.
Marcel Dumont
Director of Project Management
Shawn's data-driven approach to UX and seamless cross-functional collaboration is exceptional. He truly understands the nuances of healthcare UX!
Anthony Danzi
VP, Analytics
Shawn's data-driven approach to UX and seamless cross-functional collaboration is exceptional. He truly understands the nuances of healthcare UX!
Anthony Danzi
VP, Analytics
Shawn is a rare talent—who seamlessly blends strategy, research, and visual design. His energetic thinking elevates design while his collaborative spirit makes him invaluable.
Dave Derby
Group Director, Strategy and Service Design
Shawn is a rare talent—who seamlessly blends strategy, research, and visual design. His energetic thinking elevates design while his collaborative spirit makes him invaluable.
Dave Derby
Group Director, Strategy and Service Design