Transforming User Behavior into Business Growth
Design Leadership for Growth & Understanding
Over 40+ Global Brands and App Designs
Let's talk today:
212-380-3900 ☎️
Case Studies
I help teams make critical design & strategy decisions that shape behavior, foster loyalty, & translate to revenue.
I help teams make critical design & strategy decisions that shape behavior, foster loyalty, & translate to revenue.
For a decade, I've transformed global brands by blending strategic vision with hands-on design leadership.
For a decade Shawn has transformed global brands by blending strategic vision with hands-on design leadership.
For a decade Shawn has transformed global brands by blending strategic vision with hands-on design leadership.
I deliver ROI-driving digital experiences with my East Coast, NYC straightforward approach—cutting through complexity to build trust in regulated healthcare, high-science, and competitive CPG markets.
Unlike most UX leaders, I combine deep user empathy with business acumen to convert design challenges into market advantages.
Want to be the best?
I deliver ROI-driving digital experiences with my East Coast, NYC straightforward approach—cutting through complexity to build trust in regulated healthcare, high-science, and competitive CPG markets.
Unlike most UX leaders, I combine deep user empathy with business acumen to convert design challenges into market advantages.
Want to be the best?
I deliver ROI-driving digital experiences with my East Coast, NYC straightforward approach—cutting through complexity to build trust in regulated healthcare, high-science, and competitive CPG markets.
Unlike most UX leaders, I combine deep user empathy with business acumen to convert design challenges into market advantages.
Want to be the best?
Win in the market with clear, purposeful strategy
and creative communication that consistently delivers measurable
business outcomes, paired with a gentle but direct leadership
style that stakeholders and team members benefit from immediately.
Win in the market with clear, purposeful strategy and creative communication that consistently delivers measurable business outcomes, paired with a gentle but direct leadership style that stakeholders and team members benefit from immediately.
Win in the market with clear, purposeful strategy and creative communication that consistently delivers measurable business outcomes, paired with a gentle but direct leadership style that stakeholders and team members benefit from immediately.
Let's talk today:
212-380-3900 ☎️
The intersection of brand and technology is evolving—Together we'll build digital moments that matter.
I combine my character, empathy, strategic design foresight, collaboration & facilitation expertise to deliver measurable engagement impact.
Impact :
Strategic Leadership | My eye for craft has helped teams win industry awards, improved user understanding, increased revenue, enhanced healthcare outcomes, and boosted product and user efficiency
Omni-channel Marketing Strategies
User-Centered Design | Helping teams use UX + CX principles to solve digital challenges in Pharma & fintech
Context is King. Great teams consider the full ecosystem of access, design and voice.
Content presented in multiple formats that can be personalized based on user/customer understanding, device, and persona type is easy to implement, define, track, and act on. Modern communication design is powerful and easier than ever to excel at.
Impact :
Understand Opportunities: Customer Needs & Wants
Flexiable Leadership & Facilitation
Mentorship
Adapt, Define & Succeed by Tinkering & Testing New Technologies.
Early to the AI party, I experimented with live creation via MidJourney and Runway. Made some fun videos with digital avatars. You quickly learn about voice and flow in digital twins and automation. VO and loveable prototypes, as well as helping others feel confident in how to use AI and storytelling.
Impact :
AI Research, Image Creation, Product Shots, Video
Figma + Lovable + Framer + Runway
AI Workflow Integration & Agents
Design is going through its own 'Business Transformation' - Let's define the outcome!
Over the next 3-5 years, it's my passion to test and inform new ways of creative working and storytelling across the customer journey and brand voice. My experience helps companies use design to move forward with confidence and efficiency. I enjoy working with others who have a POV on the future state of design and customer use cases across a brand's touch points.
Impact :
Governance & Cross-functional process for Design Systems & Research
Personalized brand experiences
Gaining alignment across 8+ Business Units
The intersection of brand and technology is evolving—Together we'll build digital moments that matter.
I combine my character, empathy, strategic design foresight, collaboration & facilitation expertise to deliver measurable engagement impact.
Impact :
Strategic Leadership | My eye for craft has helped teams win industry awards, improved user understanding, increased revenue, enhanced healthcare outcomes, and boosted product and user efficiency
Omni-channel Marketing Strategies
User-Centered Design | Helping teams use UX + CX principles to solve digital challenges in Pharma & fintech
Context is King. Great teams consider the full ecosystem of access, design and voice.
Content presented in multiple formats that can be personalized based on user/customer understanding, device, and persona type is easy to implement, define, track, and act on. Modern communication design is powerful and easier than ever to excel at.
Impact :
Understand Opportunities: Customer Needs & Wants
Flexiable Leadership & Facilitation
Mentorship
Adapt, Define & Succeed by Tinkering & Testing New Technologies.
Early to the AI party, I experimented with live creation via MidJourney and Runway. Made some fun videos with digital avatars. You quickly learn about voice and flow in digital twins and automation. VO and loveable prototypes, as well as helping others feel confident in how to use AI and storytelling.
Impact :
AI Research, Image Creation, Product Shots, Video
Figma + Lovable + Framer + Runway
AI Workflow Integration & Agents
Design is going through its own 'Business Transformation' - Let's define the outcome!
Over the next 3-5 years, it's my passion to test and inform new ways of creative working and storytelling across the customer journey and brand voice. My experience helps companies use design to move forward with confidence and efficiency. I enjoy working with others who have a POV on the future state of design and customer use cases across a brand's touch points.
Impact :
Governance & Cross-functional process for Design Systems & Research
Personalized brand experiences
Gaining alignment across 8+ Business Units
The intersection of brand and technology is evolving—Together we'll build digital moments that matter.
I combine my character, empathy, strategic design foresight, collaboration & facilitation expertise to deliver measurable engagement impact.
Impact :
Strategic Leadership | My eye for craft has helped teams win industry awards, improved user understanding, increased revenue, enhanced healthcare outcomes, and boosted product and user efficiency
Omni-channel Marketing Strategies
User-Centered Design | Helping teams use UX + CX principles to solve digital challenges in Pharma & fintech
Context is King. Great teams consider the full ecosystem of access, design and voice.
Content presented in multiple formats that can be personalized based on user/customer understanding, device, and persona type is easy to implement, define, track, and act on. Modern communication design is powerful and easier than ever to excel at.
Impact :
Understand Opportunities: Customer Needs & Wants
Flexiable Leadership & Facilitation
Mentorship
Adapt, Define & Succeed by Tinkering & Testing New Technologies.
Early to the AI party, I experimented with live creation via MidJourney and Runway. Made some fun videos with digital avatars. You quickly learn about voice and flow in digital twins and automation. VO and loveable prototypes, as well as helping others feel confident in how to use AI and storytelling.
Impact :
AI Research, Image Creation, Product Shots, Video
Figma + Lovable + Framer + Runway
AI Workflow Integration & Agents
Design is going through its own 'Business Transformation' - Let's define the outcome!
Over the next 3-5 years, it's my passion to test and inform new ways of creative working and storytelling across the customer journey and brand voice. My experience helps companies use design to move forward with confidence and efficiency. I enjoy working with others who have a POV on the future state of design and customer use cases across a brand's touch points.
Impact :
Governance & Cross-functional process for Design Systems & Research
Personalized brand experiences
Gaining alignment across 8+ Business Units
The intersection of brand and technology is evolving—Together we'll build digital moments that matter.
I combine my character, empathy, strategic design foresight, collaboration & facilitation expertise to deliver measurable engagement impact.
Impact :
Strategic Leadership | My eye for craft has helped teams win industry awards, improved user understanding, increased revenue, enhanced healthcare outcomes, and boosted product and user efficiency
Omni-channel Marketing Strategies
User-Centered Design | Helping teams use UX + CX principles to solve digital challenges in Pharma & fintech
Context is King. Great teams consider the full ecosystem of access, design and voice.
Content presented in multiple formats that can be personalized based on user/customer understanding, device, and persona type is easy to implement, define, track, and act on. Modern communication design is powerful and easier than ever to excel at.
Impact :
Understand Opportunities: Customer Needs & Wants
Flexiable Leadership & Facilitation
Mentorship
Adapt, Define & Succeed by Tinkering & Testing New Technologies.
Early to the AI party, I experimented with live creation via MidJourney and Runway. Made some fun videos with digital avatars. You quickly learn about voice and flow in digital twins and automation. VO and loveable prototypes, as well as helping others feel confident in how to use AI and storytelling.
Impact :
AI Research, Image Creation, Product Shots, Video
Figma + Lovable + Framer + Runway
AI Workflow Integration & Agents
Design is going through its own 'Business Transformation' - Let's define the outcome!
Over the next 3-5 years, it's my passion to test and inform new ways of creative working and storytelling across the customer journey and brand voice. My experience helps companies use design to move forward with confidence and efficiency. I enjoy working with others who have a POV on the future state of design and customer use cases across a brand's touch points.
Impact :
Governance & Cross-functional process for Design Systems & Research
Personalized brand experiences
Gaining alignment across 8+ Business Units
DRAG TO EXPLORE
DRAG TO EXPLORE
The intersection of brand and technology is evolving—Together we'll build digital moments that matter.
I combine my character, empathy, strategic design foresight, collaboration & facilitation expertise to deliver measurable engagement impact.
Impact :
Strategic Leadership | My eye for craft has helped teams win industry awards, improved user understanding, increased revenue, enhanced healthcare outcomes, and boosted product and user efficiency
Omni-channel Marketing Strategies
User-Centered Design | Helping teams use UX + CX principles to solve digital challenges in Pharma & fintech
The intersection of brand and technology is evolving—Together we'll build digital moments that matter.
I combine my character, empathy, strategic design foresight, collaboration & facilitation expertise to deliver measurable engagement impact.
Impact :
Strategic Leadership | My eye for craft has helped teams win industry awards, improved user understanding, increased revenue, enhanced healthcare outcomes, and boosted product and user efficiency
Omni-channel Marketing Strategies
User-Centered Design | Helping teams use UX + CX principles to solve digital challenges in Pharma & fintech
Design Thinking & Strategy
Engagement + Product + UX Content Strategy
Helped Fortune 100 companies, Enterprise Pharma, FinTech companies, Bio-Tech and VC-backed businesses achieve growth and save millions through streamlined products using Waterfall & Agile methodologies. Information Architecture, JTBD, Journey Mapping, HCP Engagement, Cross-Platform Healthcare Experiences
DATA Driven Perspective
User-Flows
Customer Action HVAs
Context is King. Great teams consider the full ecosystem of access, design and voice.
Content presented in multiple formats that can be personalized based on user or customer understanding, device, and persona type is easy to implement, define, track, and act on. Modern communication design is powerful and easier than ever to excel at.- Strategic Design Leadership:
Impact :
Understand Opportunities: Customer Needs & Wants
Flexiable Leadership & Facilitation
Mentorship
Context is King. Great teams consider the full ecosystem of access, design and voice.
Content presented in multiple formats that can be personalized based on user or customer understanding, device, and persona type is easy to implement, define, track, and act on. Modern communication design is powerful and easier than ever to excel at.- Strategic Design Leadership:
Impact :
Understand Opportunities: Customer Needs & Wants
Flexiable Leadership & Facilitation
Mentorship
AI Workflows & Automation
AI-Powered Tools for
Research & JTBD
When permitted & ethical, exploring ways #AI can streamline traditional product design and agency workflows.
Specializing in helping teams make informed experience design decisions. Skilled at defining and leading teams through business transformation via design, writing briefs, defining problems /opportunities, and marketing, saving time and mitigating chances of errors.
Professional expertise includes leveraging AI for discovery, research, copywriting, prototyping, and as a creative partner.
AI as Creative Partner
Automation Prototypes
Adapt, Define & Succeed by Tinkering & Testing New Technologies.
Early to the AI party, I experimented with live creation via MidJourney and Runway. Made some fun videos with digital avatars. You quickly learn about voice and flow in digital twins and automation. VO and loveable prototypes, as well as helping others feel confident in how to use AI and storytelling.
Impact :
AI Research, Image Creation, Product Shots, Video
Figma + Lovable + Framer + Runway
AI Workflow Integration & Agents
Adapt, Define & Succeed by Tinkering & Testing New Technologies.
Early to the AI party, I experimented with live creation via MidJourney and Runway. Made some fun videos with digital avatars. You quickly learn about voice and flow in digital twins and automation. VO and loveable prototypes, as well as helping others feel confident in how to use AI and storytelling.
Impact :
AI Research, Image Creation, Product Shots, Video
Figma + Lovable + Framer + Runway
AI Workflow Integration & Agents
Design is going through its own 'Business Transformation' - Let's define the outcome!
Over the next 3-5 years, it's my passion to test and inform new ways of creative working and storytelling across the customer journey and brand voice. My experience helps companies use design to move forward with confidence and efficiency. I enjoy working with others who have a POV on the future state of design and customer use cases across a brand's touch points.
Impact :
Governance & Cross-functional process for Design Systems & Research
Personalized brand experiences
Gaining alignment across 8+ Business Units
Design is going through its own 'Business Transformation' - Let's define the outcome!
Over the next 3-5 years, it's my passion to test and inform new ways of creative working and storytelling across the customer journey and brand voice. My experience helps companies use design to move forward with confidence and efficiency. I enjoy working with others who have a POV on the future state of design and customer use cases across a brand's touch points.
Impact :
Governance & Cross-functional process for Design Systems & Research
Personalized brand experiences
Gaining alignment across 8+ Business Units
Design Thinking & Strategy
Engagement + Product + UX Content Strategy
Helped Fortune 100 companies, Enterprise Pharma, FinTech companies, Bio-Tech and VC-backed businesses achieve growth and save millions through streamlined products using Waterfall & Agile methodologies. Information Architecture, JTBD, Journey Mapping, HCP Engagement, Cross-Platform Healthcare Experiences
DATA Driven Perspective
User-Flows
Customer Action HVAs
AI Workflows & Automation
AI-Powered Tools for
Research & JTBD
When permitted & ethical, exploring ways #AI can streamline traditional product design and agency workflows.
Specializing in helping teams make informed experience design decisions. Skilled at defining and leading teams through business transformation via design, writing briefs, defining problems /opportunities, and marketing, saving time and mitigating chances of errors.
Professional expertise includes leveraging AI for discovery, research, copywriting, prototyping, and as a creative partner.
AI as Creative Partner
Automation Prototypes
#Startigic design #thinking and creation I Regulated Markets I #Vibe Building I #AI Augmentation
Optimize User flows & Empathy to gain/retain customers.
Discover how leveraging data, user engagement, direct technical advice, AI-processes and design systems can streamline operations, boost engagement, and drive sustainable growth.
Let's talk today:
212-380-3900 ☎️
Collaboration & Flexibility
Award-Winning GTM Growth
& Product Design
Build better products with me and my positive,
value-oriented attitude.
Driving award-winning results 🔥through collaborative leadership that energizes teams, delights partners, and accelerates delivery timelines.
D&AD Pencil
Strategy
Empathy
Process
Empower People: w/ WWAG &
User First Design Principles
I can help your team ensure they are building products that
are both user-friendly and compliant.
Language, being differently abled, using a screen reader, or
not having 'typical' eyesight should not hinder customers
from engaging with your brand and consuming content
easily and equally.
User-First
Accessibility
WCAG 2.0
Testimonials
Collaborative Excellence:
Parntner Perspectives
Transforming businesses through positivity, reality and expertise 🔥
Shawn delivers exceptional digital experiences through his masterful blend of engagement strategy and visual design. He's my go-to partner for complex challenges. His genuine passion for the craft truly sets him apart in the field.
Jason Levy
Marketing Executive, at the forefront of Artificial Intelligence (AI)
Shawn delivers exceptional digital experiences through his masterful blend of engagement strategy and visual design. He's my go-to partner for complex challenges. His genuine passion for the craft truly sets him apart in the field.
Jason Levy
Marketing Executive, at the forefront of Artificial Intelligence (AI)
Technically savvy, and a content strategist, with keen understanding of visual design-Shawn expertly balances user needs with business objectives while advocating for CX and UX best practices.
Marcel Dumont
Director of Project Management
Technically savvy, and a content strategist, with keen understanding of visual design-Shawn expertly balances user needs with business objectives while advocating for CX and UX best practices.
Marcel Dumont
Director of Project Management
Shawn's data-driven approach to UX and seamless cross-functional collaboration is exceptional. He truly understands the nuances of healthcare UX!
Anthony Danzi
VP, Analytics
Shawn's data-driven approach to UX and seamless cross-functional collaboration is exceptional. He truly understands the nuances of healthcare UX!
Anthony Danzi
VP, Analytics
Shawn is a rare talent—who seamlessly blends strategy, research, and visual design. His energetic thinking elevates design while his collaborative spirit makes him invaluable.
Dave Derby
Group Director, Strategy and Service Design
Shawn is a rare talent—who seamlessly blends strategy, research, and visual design. His energetic thinking elevates design while his collaborative spirit makes him invaluable.
Dave Derby
Group Director, Strategy and Service Design
Capizzi Design FAQs
Ways of Working
Flexable Freelance, Fractional,or Staff
Internal Design Strategy Leadership
UX + CX Partner to CCOs & SVPs of Creative
Private Venture App Design & Pitch Decks Start-Up
Regulated Markets + High Science/Medical
Payment + Booking
Internal Design Strategy Leadership
UX + CX Partner to CCOs & SVPs of Creative
Private Venture App Design & Pitch Decks Start-Up
Regulated Markets + High Science/Medical
Payment + Booking
Resources That Help Teams Make Better Design Decisions
Tools and writing for understanding marketing in 2025
Figma - Mural - Google Docs - Video