I merge User Behavior
with Engagement Strategy
to increase revenue!
Proven leadership across 40+ global brands and app designs
212-380-3900 ☎️
Book your strategy
session today:
212-380-3900 ☎️
Leadership & Design Operations
Do Your Digital Products Meet Actual Customer Needs?
I've lead teams to success across Fortune 100 companies, Enterprise Pharma, FinTech, Bio-Tech, and VC-backed businesses to achieve growth and save millions through strategic product design and engagement solutions using UX design, collaboration, facilitation, information architecture, JTBD, journey mapping, HCP engagement, and cross-platform healthcare experiences.
DATA Driven Perspective
User-Flows
Customer Action HVAs
My Value
I help teams make critical content, design & strategy decisions that shape behavior, foster loyalty, & translate to revenue.
What I bring to Teams
"For a decade, I've transformed global brands
through deep listening, strategic understanding,
and hands-on leadership
that bridges vision with execution.
I accelerate project momentum by providing clear
rationale for complex decisions, maintaining team alignment,
and expanding what's possible within real-world
constraints of time, budget, and technology.
My expertise in healthcare and regulated industries
creates digital experiences that streamline operations
and deliver measurable ROI."
"For a decade, I've transformed global brands
through deep listening, strategic understanding,
and hands-on leadership
that bridges vision with execution.
I accelerate project momentum by
providing clear rationale for complex decisions,
maintaining team alignment,
and expanding what's possible within real-world
constraints of time, budget, and technology.
My expertise in healthcare and regulated
industries creates digital experiences
that streamline operations
and deliver measurable ROI."
My approach:
Leadership & Design Operations
I've lead teams to success across Fortune 100 companies, Enterprise Pharma, FinTech, Bio-Tech, and VC-backed businesses to achieve growth and save millions through strategic product design and engagement solutions using UX design, collaboration, facilitation, information architecture, JTBD, journey mapping, HCP engagement, and cross-platform healthcare experiences.
"For a decade,
I've transformed global
brands through deep
listening, strategic
understanding, and
hands-on leadership that
bridges vision with
execution.
I accelerate project
momentum by
providing clear
rationale for complex
decisions, maintaining
team alignment,
and expanding what's
possible within
real-world
constraints of time,
budget, and technology.
My expertise in
healthcare and regulated
industries creates digital
experiences that streamline
operations and deliver
measurable ROI."
What I bring to Teams
My Value
I help teams make critical content, design & strategy decisions that shape behavior, foster loyalty, & translate to revenue.
Do Your Digital Products Meet Actual Customer Needs?
Strategic Thinking
UX Design + AI Integration
Regulated Market Expertise
Active Listening
Clear Communication
Research & Analytics
Information Architecture
My approach:
My approach:
Strategic Thinking I UX Design + AI Integration
Regulated Market Expertise I Active Listening + Clear Communication
Research & Analytics I Information Architecture
Design Consultation
The intersection of brand and technology is evolving—Together we'll build digital moments that matter.
My eye for craft has helped teams win industry awards, improved user understanding, increased revenue, enhanced healthcare outcomes, and boosted product and user efficiency
Empathy, strategic design foresight, collaboration & facilitation expertise to deliver measurable engagement impact.
Flexible Leadership & Facilitation
User-Centered Design | Helping teams use UX + CX principles to solve digital challenges in Pharma & fintech
Brand Strategy
Context is King. Great teams consider the full ecosystem of access, design and voice.
Content presented in multiple formats that can be personalized based on user/customer understanding, device, and persona type is easy to implement, define, track, and act on. Modern communication design is powerful and easier than ever to excel at.
Understand Opportunities: Customer Needs & Wants
Omni-channel Marketing Strategies
Mentorship
AI Design & Work Flows
Adapt, Define & Succeed by Tinkering & Testing New Technologies.
Early to the AI party, I experimented with live creation via MidJourney and Runway. Made some fun videos with digital avatars. You quickly learn about voice and flow in digital twins and automation. VO and loveable prototypes, as well as helping others feel confident in how to use AI and storytelling.
AI Research, Image Creation, Product Shots, Video
Figma + Lovable + Framer + Runway
AI Workflow Integration & Agents
Speed To Market
Design is going through its own 'Business Transformation' - Let's define the outcome!
Over the next 3-5 years, it's my passion to test and inform new ways of creative working and storytelling across the customer journey and brand voice. My experience helps companies use design to move forward with confidence and efficiency. I enjoy working with others who have a POV on the future state of design and customer use cases across a brand's touch points.
Governance & Cross-functional process for Design Systems & Research
Personalized brand experiences
Gaining alignment across 8+ Business Units
Design Consultation
The intersection of brand and technology is evolving—Together we'll build digital moments that matter.
My eye for craft has helped teams win industry awards, improved user understanding, increased revenue, enhanced healthcare outcomes, and boosted product and user efficiency
Empathy, strategic design foresight, collaboration & facilitation expertise to deliver measurable engagement impact.
Flexible Leadership & Facilitation
User-Centered Design | Helping teams use UX + CX principles to solve digital challenges in Pharma & fintech
Brand Strategy
Context is King. Great teams consider the full ecosystem of access, design and voice.
Content presented in multiple formats that can be personalized based on user/customer understanding, device, and persona type is easy to implement, define, track, and act on. Modern communication design is powerful and easier than ever to excel at.
Understand Opportunities: Customer Needs & Wants
Omni-channel Marketing Strategies
Mentorship
AI Design & Work Flows
Adapt, Define & Succeed by Tinkering & Testing New Technologies.
Early to the AI party, I experimented with live creation via MidJourney and Runway. Made some fun videos with digital avatars. You quickly learn about voice and flow in digital twins and automation. VO and loveable prototypes, as well as helping others feel confident in how to use AI and storytelling.
AI Research, Image Creation, Product Shots, Video
Figma + Lovable + Framer + Runway
AI Workflow Integration & Agents
Speed To Market
Design is going through its own 'Business Transformation' - Let's define the outcome!
Over the next 3-5 years, it's my passion to test and inform new ways of creative working and storytelling across the customer journey and brand voice. My experience helps companies use design to move forward with confidence and efficiency. I enjoy working with others who have a POV on the future state of design and customer use cases across a brand's touch points.
Governance & Cross-functional process for Design Systems & Research
Personalized brand experiences
Gaining alignment across 8+ Business Units
Design Consultation
The intersection of brand and technology is evolving—Together we'll build digital moments that matter.
My eye for craft has helped teams win industry awards, improved user understanding, increased revenue, enhanced healthcare outcomes, and boosted product and user efficiency
Empathy, strategic design foresight, collaboration & facilitation expertise to deliver measurable engagement impact.
Flexible Leadership & Facilitation
User-Centered Design | Helping teams use UX + CX principles to solve digital challenges in Pharma & fintech
Brand Strategy
Context is King. Great teams consider the full ecosystem of access, design and voice.
Content presented in multiple formats that can be personalized based on user/customer understanding, device, and persona type is easy to implement, define, track, and act on. Modern communication design is powerful and easier than ever to excel at.
Understand Opportunities: Customer Needs & Wants
Omni-channel Marketing Strategies
Mentorship
AI Design & Work Flows
Adapt, Define & Succeed by Tinkering & Testing New Technologies.
Early to the AI party, I experimented with live creation via MidJourney and Runway. Made some fun videos with digital avatars. You quickly learn about voice and flow in digital twins and automation. VO and loveable prototypes, as well as helping others feel confident in how to use AI and storytelling.
AI Research, Image Creation, Product Shots, Video
Figma + Lovable + Framer + Runway
AI Workflow Integration & Agents
Speed To Market
Design is going through its own 'Business Transformation' - Let's define the outcome!
Over the next 3-5 years, it's my passion to test and inform new ways of creative working and storytelling across the customer journey and brand voice. My experience helps companies use design to move forward with confidence and efficiency. I enjoy working with others who have a POV on the future state of design and customer use cases across a brand's touch points.
Governance & Cross-functional process for Design Systems & Research
Personalized brand experiences
Gaining alignment across 8+ Business Units
Design Consultation
The intersection of brand and technology is evolving—Together we'll build digital moments that matter.
My eye for craft has helped teams win industry awards, improved user understanding, increased revenue, enhanced healthcare outcomes, and boosted product and user efficiency
Empathy, strategic design foresight, collaboration & facilitation expertise to deliver measurable engagement impact.
Flexible Leadership & Facilitation
User-Centered Design | Helping teams use UX + CX principles to solve digital challenges in Pharma & fintech
Brand Strategy
Context is King. Great teams consider the full ecosystem of access, design and voice.
Content presented in multiple formats that can be personalized based on user/customer understanding, device, and persona type is easy to implement, define, track, and act on. Modern communication design is powerful and easier than ever to excel at.
Understand Opportunities: Customer Needs & Wants
Omni-channel Marketing Strategies
Mentorship
AI Design & Work Flows
Adapt, Define & Succeed by Tinkering & Testing New Technologies.
Early to the AI party, I experimented with live creation via MidJourney and Runway. Made some fun videos with digital avatars. You quickly learn about voice and flow in digital twins and automation. VO and loveable prototypes, as well as helping others feel confident in how to use AI and storytelling.
AI Research, Image Creation, Product Shots, Video
Figma + Lovable + Framer + Runway
AI Workflow Integration & Agents
Speed To Market
Design is going through its own 'Business Transformation' - Let's define the outcome!
Over the next 3-5 years, it's my passion to test and inform new ways of creative working and storytelling across the customer journey and brand voice. My experience helps companies use design to move forward with confidence and efficiency. I enjoy working with others who have a POV on the future state of design and customer use cases across a brand's touch points.
Governance & Cross-functional process for Design Systems & Research
Personalized brand experiences
Gaining alignment across 8+ Business Units
DRAG TO EXPLORE
DRAG TO EXPLORE
Design Consultation
The intersection of brand and technology is evolving—Together we'll build digital moments that matter.
I combine my character, empathy, strategic design foresight, collaboration & facilitation expertise to deliver measurable engagement impact.
Empathy, strategic design foresight, collaboration & facilitation expertise to deliver measurable engagement impact.
Flexible Leadership & Facilitation
User-Centered Design | Helping teams use UX + CX principles to solve digital challenges in Pharma & fintech
Design Consultation
The intersection of brand and technology is evolving—Together we'll build digital moments that matter.
I combine my character, empathy, strategic design foresight, collaboration & facilitation expertise to deliver measurable engagement impact.
Empathy, strategic design foresight, collaboration & facilitation expertise to deliver measurable engagement impact.
Flexible Leadership & Facilitation
User-Centered Design | Helping teams use UX + CX principles to solve digital challenges in Pharma & fintech
Impact :
Context is King. Great teams consider the full ecosystem of access, design and voice.
Content presented in multiple formats that can be personalized based on user or customer understanding, device, and persona type is easy to implement, define, track, and act on. Modern communication design is powerful and easier than ever to excel at.- Strategic Design Leadership:
Understand Opportunities: Customer Needs & Wants
Flexiable Leadership & Facilitation
Mentorship
Impact :
Context is King. Great teams consider the full ecosystem of access, design and voice.
Content presented in multiple formats that can be personalized based on user or customer understanding, device, and persona type is easy to implement, define, track, and act on. Modern communication design is powerful and easier than ever to excel at.- Strategic Design Leadership:
Understand Opportunities: Customer Needs & Wants
Flexiable Leadership & Facilitation
Mentorship
AI Workflows & Automation
AI-Powered Tools for
Research & JTBD
When permitted & ethical, exploring ways #AI can streamline traditional product design and agency workflows.
Specializing in helping teams make informed experience design decisions. Skilled at defining and leading teams through business transformation via design, writing briefs, defining problems /opportunities, and marketing, saving time and mitigating chances of errors.
Professional expertise includes leveraging AI for discovery, research, copywriting, prototyping, and as a creative partner.
AI as Creative Partner
Automation Prototypes
Impact :
Adapt, Define & Succeed by Tinkering & Testing New Technologies.
Early to the AI party, I experimented with live creation via MidJourney and Runway. Made some fun videos with digital avatars. You quickly learn about voice and flow in digital twins and automation. VO and loveable prototypes, as well as helping others feel confident in how to use AI and storytelling.
AI Research, Image Creation, Product Shots, Video
Figma + Lovable + Framer + Runway
AI Workflow Integration & Agents
Impact :
Adapt, Define & Succeed by Tinkering & Testing New Technologies.
Early to the AI party, I experimented with live creation via MidJourney and Runway. Made some fun videos with digital avatars. You quickly learn about voice and flow in digital twins and automation. VO and loveable prototypes, as well as helping others feel confident in how to use AI and storytelling.
AI Research, Image Creation, Product Shots, Video
Figma + Lovable + Framer + Runway
AI Workflow Integration & Agents
Impact :
Design is going through its own 'Business Transformation' - Let's define the outcome!
Over the next 3-5 years, it's my passion to test and inform new ways of creative working and storytelling across the customer journey and brand voice. My experience helps companies use design to move forward with confidence and efficiency. I enjoy working with others who have a POV on the future state of design and customer use cases across a brand's touch points.
Governance & Cross-functional process for Design Systems & Research
Personalized brand experiences
Gaining alignment across 8+ Business Units
Impact :
Design is going through its own 'Business Transformation' - Let's define the outcome!
Over the next 3-5 years, it's my passion to test and inform new ways of creative working and storytelling across the customer journey and brand voice. My experience helps companies use design to move forward with confidence and efficiency. I enjoy working with others who have a POV on the future state of design and customer use cases across a brand's touch points.
Governance & Cross-functional process for Design Systems & Research
Personalized brand experiences
Gaining alignment across 8+ Business Units
I merge User Behavior
with Engagement Strategy to
increase revenue!
Proven leadership
across 40+ global brands
and app designs
Book your strategy
session today:
212-380-3900 ☎️
AI Workflows & Automation
AI-Powered Tools for
Research & JTBD
When permitted & ethical, exploring ways #AI can streamline traditional product design and agency workflows.
Specializing in helping teams make informed experience design decisions. Skilled at defining and leading teams through business transformation via design, writing briefs, defining problems /opportunities, and marketing, saving time and mitigating chances of errors.
Professional expertise includes leveraging AI for discovery, research, copywriting, prototyping, and as a creative partner.
AI as Creative Partner
Automation Prototypes
#Startigic design #thinking and creation I Regulated Markets I #Vibe Building I #AI Augmentation
Optimize User flows & Empathy to gain/retain customers.
Discover how leveraging data, user engagement, direct technical advice, AI-processes and design systems can streamline operations, boost engagement, and drive sustainable growth.
Book your strategy
session today:
212-380-3900 ☎️
Collaboration & Flexibility
Award-Winning GTM Growth
& Product Design
Build better products with me and my positive,
value-oriented attitude.
Driving award-winning results 🔥through collaborative leadership that energizes teams, delights partners, and accelerates delivery timelines.
D&AD Pencil
Strategy
Empathy
Process
Empower People: w/ WWAG &
User First Design Principles
I can help your team ensure they are building products that
are both user-friendly and compliant.
Language, being differently abled, using a screen reader, or
not having 'typical' eyesight should not hinder customers
from engaging with your brand and consuming content
easily and equally.
User-First
Accessibility
WCAG 2.0
Testimonials
Collaborative Excellence:
Parntner Perspectives
Transforming businesses through positivity, reality and expertise 🔥
Shawn delivers exceptional digital experiences through his masterful blend of engagement strategy and visual design. He's my go-to partner for complex challenges. His genuine passion for the craft truly sets him apart in the field.
Jason Levy
Marketing Executive, at the forefront of Artificial Intelligence (AI)
Shawn delivers exceptional digital experiences through his masterful blend of engagement strategy and visual design. He's my go-to partner for complex challenges. His genuine passion for the craft truly sets him apart in the field.
Jason Levy
Marketing Executive, at the forefront of Artificial Intelligence (AI)
Technically savvy, and a content strategist, with keen understanding of visual design-Shawn expertly balances user needs with business objectives while advocating for CX and UX best practices.
Marcel Dumont
Director of Project Management
Technically savvy, and a content strategist, with keen understanding of visual design-Shawn expertly balances user needs with business objectives while advocating for CX and UX best practices.
Marcel Dumont
Director of Project Management
Shawn's data-driven approach to UX and seamless cross-functional collaboration is exceptional. He truly understands the nuances of healthcare UX!
Anthony Danzi
VP, Analytics
Shawn's data-driven approach to UX and seamless cross-functional collaboration is exceptional. He truly understands the nuances of healthcare UX!
Anthony Danzi
VP, Analytics
Shawn is a rare talent—who seamlessly blends strategy, research, and visual design. His energetic thinking elevates design while his collaborative spirit makes him invaluable.
Dave Derby
Group Director, Strategy and Service Design
Shawn is a rare talent—who seamlessly blends strategy, research, and visual design. His energetic thinking elevates design while his collaborative spirit makes him invaluable.
Dave Derby
Group Director, Strategy and Service Design
Capizzi Design FAQs
Ways of Working
Flexable Freelance, Fractional,or Staff
Internal Design Strategy Leadership
UX + CX Partner to CCOs & SVPs of Creative
Private Venture App Design & Pitch Decks Start-Up
Regulated Markets + High Science/Medical
Payment + Booking
Internal Design Strategy Leadership
UX + CX Partner to CCOs & SVPs of Creative
Private Venture App Design & Pitch Decks Start-Up
Regulated Markets + High Science/Medical
Payment + Booking
Resources That Help Teams Make Better Design Decisions
Tools and writing for understanding marketing in 2025
Figma - Mural - Google Docs - Video