UX Leadership + Product Design for Pharma
Driving Revenue and Improving Lives
UX Leadership + Product Design for Pharma
Driving Revenue and Improving Lives


I help enterprise teams leverage design strategy
and emerging technologies to:
📈 Increase Conversions
🎯 Engage & Convert Users
💡 Drive Digital Transformation
📈 Increase Conversions
🎯 Engage & Convert Users
💡 Drive Digital Transformation


Book your strategy
session today:
212-380-3900 ☎️
Book your strategy
session today:
212-380-3900 ☎️


Book your strategy
session today:
212-380-3900 ☎️













Core Expertise
My Experience
Strategic UX Leadership | AI Integration & Innovation
Regulated Market Expertise | Global Enterprise Design Systems



About Shawn
You get strategy backed by evidence, not just intuition.
I combine rigorous UX research with engagement strategy that converts users into advocates.
Whether you need
discovery research, user journey optimization, or data-driven personalization—I've delivered measurable engagement improvements at
enterprise scale.
Ready to turn insights into revenue?
Let's discuss your engagement challenges over coffee.
Virtual or In-Person


Over the past decade, I've driven over $270M in revenue growth across digital touchpoints and programs for Fortune 500 companies including Pfizer, Bloomberg, and Samsung through strategic UX leadership, organic collaboration and AI-powered design innovation.
As one of the most effective collaborative leaders in the product and advertising space, I transform complex systems and business challenges into approachable, buildable,
high-performing digital experiences.
My approach combines data-driven insights with
creative intuition -whether I'm capturing light through photography on the canals of Venice or solving
complex user needs for global brands.
Being a proud girl dad has been a key strength that deepened my empathy and understanding of human
needs and community, which has served me well
particularly in healthcare product design and patient journeys, generating positive human and financial
business outcomes across multiple industries.
I bring this collaborative approach to cross-functional leadership, working with designers, influencing product managers, account leads, and engineers to deliver outcomes that benefit both users and business stakeholders.
Over the past decade, I've driven over $270M in revenue growth across digital touchpoints and programs for
Fortune 500 companies including Pfizer, Bloomberg,
and Samsung through strategic UX leadership, organic collaboration and AI-powered design innovation.
As one of the most effective collaborative leaders in
the product and advertising space, I transform complex systems and business challenges into approachable, buildable, high-performing digital experiences.
My approach combines data-driven insights with
creative intuition -whether I'm capturing light through photography on the canals of Venice or solving
complex user needs for global brands.
Being a proud girl dad has been a key strength that deepened my empathy and understanding of human needs and community, which has served me well particularly in healthcare product design and patient journeys, generating positive human and financial business outcomes
across multiple industries.
I bring this collaborative approach to cross-functional leadership, working with designers, influencing product managers, account leads, and engineers to deliver outcomes that benefit both users and business stakeholders.





Proven Results
Designed Industry First Patient "Results" Efficacy iOS App via AR Kit
Lead the UX for a Global Product Launch leading to $10B+ First-Year Sales
$1.5M Cost Savings via 3 unified design systems across 20+ brands
Enterprise SaaS: 45 Minutes Weekly saved per FinTech Sales Person through dashboard optimization
Ready to transform your digital products and touchpoints into high-value experiences?
Let's discuss your strategic UX goals and
business objectives!



AI Technologist & Automation
AI-Powered Tools for
Research & JTBD
AI-Powered Tools for UX Research
& JTBD
When permitted and ethical, I explore ways #AI can streamline traditional product design and agency workflows.
Try my AI UX Research tool here >
Specializing in helping teams make informed experience design decisions, I help businesses define experiences and lead teams through efficient business transformation via design—writing briefs, defining problems, identifying opportunities in data, and enhancing marketing initiatives while saving time and mitigating error risks.
Professional expertise includes leveraging AI for discovery, research, Vide Coding, copywriting, prototyping, and as a creative partner.



Strategic Partnership
You get strategy backed by evidence, not just intuition.
I combine rigorous UX research with engagement strategy that converts users into advocates.
Whether you need discovery research, user journey optimization, or data-driven personalization—I've delivered measurable engagement improvements at enterprise scale.
Ready to turn insights into revenue?
Let's discuss your engagement challenges over coffee.
Virtual or In-Person


AI Technologist & Automation
AI Technologist & Automation
When permitted and ethical, I explore ways #AI can streamline traditional product design and agency workflows.
Try my AI UX Research tool here >
Specializing in helping teams make informed experience design decisions, I help businesses define experiences and lead teams through efficient business transformation via design—writing briefs, defining problems, identifying opportunities in data, and enhancing marketing initiatives while saving time and mitigating error risks.
Professional expertise includes leveraging AI for discovery, research, Vide Coding, copywriting, prototyping, and as a creative partner.
AI-Powered Tools for UX Research & JTBD


Strategic Partnership
Strategic Partnership

Design Consultation
The intersection of brand and technology is evolving. Together we'll build digital moments that matter.
My approach combines strategic design thinking with measurable business outcomes to help teams win industry awards, improve user understanding, increase revenue, and boost operational efficiency.
Strategic Design & Research: Empathy-driven foresight and collaboration expertise that delivers measurable engagement impact
Flexible Leadership & Facilitation: Adaptive engagement models for both long-term partnerships and focused project work
User-Centered Solutions: Helping teams apply UX and CX principles to solve digital challenges in Pharma, Fintech, and Enterprise
Brand Strategy
Context is King. Great teams consider the full ecosystem of access, design and voice.
I help teams understand user context to create personalized experiences that drive engagement. Modern design tools make it easier than ever to implement, track, and optimize these targeted experiences.
Customer Research & HVA Mapping
Omni-channel Marketing Strategies
Content Strategy & Team Mentorship
AI Design & Workflows
Adapt, Define & Succeed by Tinkering & Testing New Technologies.
Early AI adopter (June 2023) who explored creative applications through live art and video generation. This hands-on experimentation revealed how AI tools actually behave—their strengths and limitations. I now help enterprise teams integrate AI strategically into UX workflows, from research synthesis to rapid prototyping.
AI Research, Image Creation, Product Shots, Video
Figma + Lovable + Framer + Runway
AI Workflow Integration & Agents
Speed To Market
Speed To Market Through Strategic Design Systems
Design teams are becoming strategic business partners, not just creative services. I help organizations accelerate product launches through unified design systems, streamlined workflows, and cross-functional alignment that reduces time-to-market while maintaining quality.
Design System Governance & Implementation
Cross-Functional Team Alignment
Efficient Product Development Cycles
Design Consultation
The intersection of brand and technology is evolving. Together we'll build digital moments that matter.
My approach combines strategic design thinking with measurable business outcomes to help teams win industry awards, improve user understanding, increase revenue, and boost operational efficiency.
Strategic Design & Research: Empathy-driven foresight and collaboration expertise that delivers measurable engagement impact
Flexible Leadership & Facilitation: Adaptive engagement models for both long-term partnerships and focused project work
User-Centered Solutions: Helping teams apply UX and CX principles to solve digital challenges in Pharma, Fintech, and Enterprise
Brand Strategy
Context is King. Great teams consider the full ecosystem of access, design and voice.
I help teams understand user context to create personalized experiences that drive engagement. Modern design tools make it easier than ever to implement, track, and optimize these targeted experiences.
Customer Research & HVA Mapping
Omni-channel Marketing Strategies
Content Strategy & Team Mentorship
AI Design & Workflows
Adapt, Define & Succeed by Tinkering & Testing New Technologies.
Early AI adopter (June 2023) who explored creative applications through live art and video generation. This hands-on experimentation revealed how AI tools actually behave—their strengths and limitations. I now help enterprise teams integrate AI strategically into UX workflows, from research synthesis to rapid prototyping.
AI Research, Image Creation, Product Shots, Video
Figma + Lovable + Framer + Runway
AI Workflow Integration & Agents
Speed To Market
Speed To Market Through Strategic Design Systems
Design teams are becoming strategic business partners, not just creative services. I help organizations accelerate product launches through unified design systems, streamlined workflows, and cross-functional alignment that reduces time-to-market while maintaining quality.
Design System Governance & Implementation
Cross-Functional Team Alignment
Efficient Product Development Cycles
Design Consultation
The intersection of brand and technology is evolving. Together we'll build digital moments that matter.
My approach combines strategic design thinking with measurable business outcomes to help teams win industry awards, improve user understanding, increase revenue, and boost operational efficiency.
Strategic Design & Research: Empathy-driven foresight and collaboration expertise that delivers measurable engagement impact
Flexible Leadership & Facilitation: Adaptive engagement models for both long-term partnerships and focused project work
User-Centered Solutions: Helping teams apply UX and CX principles to solve digital challenges in Pharma, Fintech, and Enterprise
Brand Strategy
Context is King. Great teams consider the full ecosystem of access, design and voice.
I help teams understand user context to create personalized experiences that drive engagement. Modern design tools make it easier than ever to implement, track, and optimize these targeted experiences.
Customer Research & HVA Mapping
Omni-channel Marketing Strategies
Content Strategy & Team Mentorship
AI Design & Workflows
Adapt, Define & Succeed by Tinkering & Testing New Technologies.
Early AI adopter (June 2023) who explored creative applications through live art and video generation. This hands-on experimentation revealed how AI tools actually behave—their strengths and limitations. I now help enterprise teams integrate AI strategically into UX workflows, from research synthesis to rapid prototyping.
AI Research, Image Creation, Product Shots, Video
Figma + Lovable + Framer + Runway
AI Workflow Integration & Agents
Speed To Market
Speed To Market Through Strategic Design Systems
Design teams are becoming strategic business partners, not just creative services. I help organizations accelerate product launches through unified design systems, streamlined workflows, and cross-functional alignment that reduces time-to-market while maintaining quality.
Design System Governance & Implementation
Cross-Functional Team Alignment
Efficient Product Development Cycles
Design Consultation
The intersection of brand and technology is evolving. Together we'll build digital moments that matter.
My approach combines strategic design thinking with measurable business outcomes to help teams win industry awards, improve user understanding, increase revenue, and boost operational efficiency.
Strategic Design & Research: Empathy-driven foresight and collaboration expertise that delivers measurable engagement impact
Flexible Leadership & Facilitation: Adaptive engagement models for both long-term partnerships and focused project work
User-Centered Solutions: Helping teams apply UX and CX principles to solve digital challenges in Pharma, Fintech, and Enterprise
Brand Strategy
Context is King. Great teams consider the full ecosystem of access, design and voice.
I help teams understand user context to create personalized experiences that drive engagement. Modern design tools make it easier than ever to implement, track, and optimize these targeted experiences.
Customer Research & HVA Mapping
Omni-channel Marketing Strategies
Content Strategy & Team Mentorship
AI Design & Workflows
Adapt, Define & Succeed by Tinkering & Testing New Technologies.
Early AI adopter (June 2023) who explored creative applications through live art and video generation. This hands-on experimentation revealed how AI tools actually behave—their strengths and limitations. I now help enterprise teams integrate AI strategically into UX workflows, from research synthesis to rapid prototyping.
AI Research, Image Creation, Product Shots, Video
Figma + Lovable + Framer + Runway
AI Workflow Integration & Agents
Speed To Market
Speed To Market Through Strategic Design Systems
Design teams are becoming strategic business partners, not just creative services. I help organizations accelerate product launches through unified design systems, streamlined workflows, and cross-functional alignment that reduces time-to-market while maintaining quality.
Design System Governance & Implementation
Cross-Functional Team Alignment
Efficient Product Development Cycles
DRAG TO EXPLORE
DRAG TO EXPLORE

Design Consultation
The intersection of brand and technology is evolving. Together we'll build digital moments that matter.
My approach combines strategic design thinking with measurable business outcomes to help teams win industry awards, improve user understanding, increase revenue, and boost operational efficiency.
Strategic Design & Research: Empathy-driven foresight and collaboration expertise that delivers measurable engagement impact
Flexible Leadership & Facilitation: Adaptive engagement models for both long-term partnerships and focused project work
User-Centered Solutions: Helping teams apply UX and CX principles to solve digital challenges in Pharma, Fintech, and Enterprise

Design Consultation
The intersection of brand and technology is evolving. Together we'll build digital moments that matter.
My approach combines strategic design thinking with measurable business outcomes to help teams win industry awards, improve user understanding, increase revenue, and boost operational efficiency.
Strategic Design & Research: Empathy-driven foresight and collaboration expertise that delivers measurable engagement impact
Flexible Leadership & Facilitation: Adaptive engagement models for both long-term partnerships and focused project work
User-Centered Solutions: Helping teams apply UX and CX principles to solve digital challenges in Pharma, Fintech, and Enterprise


📈 Increase Conversions
🎯 Engage & Convert Users
💡 Drive Transformation
I help teams leverage design strategy and emerging technologies to:
UX Leadership + Product Design for Pharma
Driving Revenue and Improving Lives


Book your strategy
session today:
212-380-3900 ☎️
About Shawn
About Shawn
Core Expertise
Core Expertise


























Strategic UX Leadership
AI Integration & Innovation
Regulated Market Expertise
Global Enterprise Design Systems
Strategic UX Leadership | AI Integration & Innovation
Regulated Market Expertise | Enterprise Design Systems
Over the past decade, I've driven over $270M in revenue growth across digital touchpoints and programs for Fortune 500 companies including Pfizer, Bloomberg, and Samsung through strategic UX leadership, organic collaboration and AI-powered design innovation.
As one of the most effective collaborative leaders in the product and advertising space, I transform complex systems and business challenges into approachable, buildable, high-performing digital experiences.
My approach combines data-driven insights with creative intuition - whether I'm capturing light through photography on the canals of Venice or solving complex user needs for global brands.
Being a proud girl dad has been a key strength that deepened
my empathy and understanding of human needs and community, which has served me well particularly in healthcare product design and patient journeys, generating positive human and financial business outcomes across multiple industries.
I bring this collaborative approach to cross-functional leadership, working with designers, influencing product managers, account leads, and engineers to deliver outcomes that benefit both users and business stakeholders.










Ready to transform your digital products and touchpoints into high-value experiences?
Let's discuss your strategic UX goals and business objectives!
Designed Industry First Patient "Results" Efficacy iOS App via AR Kit
Lead the UX for a Global Product Launch leading to $10B+ First-Year Sales
$1.5M Cost Savings via 3 unified design systems across 20+ brands
Enterprise SaaS: 45 Minutes Weekly saved per FinTech Sales Person through dashboard optimization


Proven Results
Proven Results
Book your strategy
session today:
212-380-3900 ☎️


Testimonials
Testimonials
Collaborative Excellence:


Transforming businesses through positivity, reality and expertise 🔥
Shawn delivers exceptional digital experiences through his masterful blend of engagement strategy and visual design. He's my go-to partner for complex challenges. His genuine passion for the craft truly sets him apart in the field.

Jason Levy
Marketing Executive, at the forefront of AI
Shawn delivers exceptional digital experiences through his masterful blend of engagement strategy and visual design. He's my go-to partner for complex challenges. His genuine passion for the craft truly sets him apart in the field.

Jason Levy
Marketing Executive, at the forefront of AI
As a UX leader and Subject Matter Expert, he provided essential governance and content strategy for our brand's new design system and platform migration across indications for both HCP and DTC.

Courtney McKnight
Brand Account Manager
As a UX leader and Subject Matter Expert, he provided essential governance and content strategy for our brand's new design system and platform migration across indications for both HCP and DTC.

Courtney McKnight
Brand Account Manager
Shawn's data-driven approach to UX and seamless cross-functional collaboration is exceptional. He truly understands the nuances of healthcare UX!

Anthony Danzi
VP, Analytics
Shawn's data-driven approach to UX and seamless cross-functional collaboration is exceptional. He truly understands the nuances of healthcare UX!

Anthony Danzi
VP, Analytics
Technically savvy, and a content strategist, with keen understanding of visual design-Shawn expertly balances user needs with business objectives while advocating for CX and UX best practices.

Marcel Dumont
Director of Project Management
Technically savvy, and a content strategist, with keen understanding of visual design-Shawn expertly balances user needs with business objectives while advocating for CX and UX best practices.

Marcel Dumont
Director of Project Management
Shawn is a rare talent—who seamlessly blends strategy, research, and visual design. His energetic thinking elevates design while his collaborative spirit makes him invaluable.

Dave Derby
Group Director, Strategy and Service Design
Shawn is a rare talent—who seamlessly blends strategy, research, and visual design. His energetic thinking elevates design while his collaborative spirit makes him invaluable.

Dave Derby
Group Director, Strategy and Service Design